As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users, but 40% of those users have reported purchasing something after seeing it on Twitter. However, aside from the recent full launch of Fleets, there hasn’t been much change in the platform since they doubled the character limit for Tweets. However, all that seems set to change, as the company has announced a series of changes to the platform that are worth keeping an eye on. Twit ..read more

There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we’re going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and how horrible I was at it. As time went on and I got older, trivia became more popular and showed up everywhere from bar hosted events to apps you could play with your friends. Trivia on social media is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. M ..read more

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies). This new feature is an adaptation to combat the constantly increasing problem of cyberbullying that many users fac ..read more

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads. Below are three key takeaways from the Twitter Agency Playbook.  Where Twitter Fits into Your Client’s Strategy Once you’ve decided that Twitter is an appropriate platform for your client to use to grow their business, it’s important to think about how you’ll be usi ..read more

Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? As social media marketers, we’re constantly trying to keep tabs on what channels are best for reaching our audiences. Twitter, though it has experienced some bumps along the way, is not going anywhere soon. Here’s a few reasons why we think Twitter is still a good option for social media marketers. Those that stay, log on You might have seen reports that Twitter’s monthly active user ..read more