X’s surge in traffic for advertisers is fake, report claims
Search Engine Land » Twitter
by Nicola Agius
1M ago
X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Why we care. If three out of every four clicks on your X ads are generated by bots, you’re essentially paying for clicks that won’t contribute to any conversions. This type of fake traffic not only impacts yo ..read more
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LinkedIn ad prices surge as advertisers’ X boycott continues
Search Engine Land » Twitter
by Nicola Agius
3M ago
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Ad prices soar. In the past year, the cost of ads on the Microsoft-owned platform has surged by as much as 30% in some cases, reports the Financial Times. Leesha Anderson, the vice-president of digital marketi ..read more
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X launches its ChatGPT rival: Grok
Search Engine Land » Twitter
by Nicola Agius
3M ago
X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and PPC marketers. Industry experts have so far given positive feedback regarding Grok, praising the chatbot for its superior intelligence and creativity compared to other models. Marketers should consider incorporating Grok into their work to explore potential benefits. Accessibility. Not ..read more
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X’s key advertisers aren’t pausing campaigns – they’re walking away
Search Engine Land » Twitter
by Nicola Agius
4M ago
X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused to apologize for. Industry insiders told CNN that the companies have stopped posting on official handles due to concerns around brand safety. Why we care. Powerful companies distancing themselves from X sends a cl ..read more
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Apple pulls all ads from X amid antisemitic and far-right content concerns
Search Engine Land » Twitter
by Nicola Agius
4M ago
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a powerful signal to other brands regarding the effectiveness of X as an advertising platform. Since Musk took over the social networking site last year, ad revenue has plummeted by 59%. Apple’s choice to withdraw its ads will undoubtedly be another huge blow for ..read more
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How to optimize your content for social: Facebook, Slack and X
Search Engine Land » Twitter
by Matt Tutt
5M ago
We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience. Even though Google hasn’t officially confirmed it, I believe that when an article does well on social media (gets a lot of likes, shares, and comments), it is more likely to appear in the Googl ..read more
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X is launching two new tiers of Premium subscription
Search Engine Land » Twitter
by Nicola Agius
5M ago
Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads. The exact costs of each tier are yet to be confirmed. Why we care. This move could potentially have a significant impact on advertisers who invest ad spend in X, depending on the uptake of the zero-ad subscription. Why now. Since Musk took-over X last year, ad revenue has dropped 59% and the company has been eagerly exploring new ways ..read more
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X (Twitter) users report new ad format that can’t be blocked or reported
Search Engine Land » Twitter
by Nicola Agius
6M ago
X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users are not informed that what they’re seeing is an advert. There also isn’t an account associated with the promoted posts, so users also can’t tell who the advertiser is either. Users reported the new ad format to Mashable, claiming these posts cannot be liked or shared. Why we care. A surge in spam ads on X could impact user perception and engagement with ads across the platform, potentially resulting in a decline in conversion rates. This ..read more
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X (Twitter) partners with Google Display Network
Search Engine Land » Twitter
by Nicola Agius
6M ago
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. Why we care. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools. It’s wort ..read more
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Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
Search Engine Land » Twitter
by Nicola Agius
6M ago
Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the plans would cost or what features would be included at the lowest tier. However, he did claim that X now has 550 million monthly users that typically post 100 million to 200 million posts a day – although it’s not yet known what proportion of this data is bots versus authen ..read more
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