Have you ever thought about changing your employee recruiting strategy to focus first on repelling the wrong candidates and then compelling the right ones? One of the biggest challenges I hear from our clients and business leaders around the country is that they cannot find the right people or enough people. What if one of contributing problems to finding the right people is that you don’t have an employer brand to communicate to potential new hires, new leaders, or new franchisees what is important to you ? Our guest today is Bryan Adams, who shares with us the details on what an employer bra ..read more

Are you wondering what the current state of franchise sales and marketing trends are? Join us for this week’s edition of the Moving Beyond the Coronavirus Economy series as our host, Tom DuFore, takes us through the most up-to-date sales and marketing trend data available. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at 855-824-4759. The post Franchise Sales & Marketing Trends | March 2023 Breakdown appeared first on Big Sky Franchise ..read more

You are familiar with analytics when it comes to offensive strategies in marketing and sales, but how do you use analytics as a defensive tool to create strategies to reduce costs and prevent shrinkage?   Our guest today is Russ Hawkins, who is the President and CEO of the leading data technology company, Agilence. Russ has spent over 35 years in the technology industry, helping established organizations and small start-ups reach their full potential by driving change from the “inside.” TODAY’S WIN-WIN: Take action on the ideas and data you currently have otherwise someone else will. LINK ..read more

Did you know that the semi-absentee franchise owner and multi-unit franchise owner is on the rise? And did you know that the majority of franchisors are in non-food franchising? It is not to say that food franchises are unimportant, but it is a common misunderstanding with franchising.   I am so pleased to have our guest, and someone I have worked together with for several years. We actually work as counterparts. Our company helps a business owner franchise their company and then Jon and his company can help find franchisees for franchisors.  Our guest today is Jon Ostenson, who rece ..read more

Have you tried getting publicity or PR for your company in the past? How did it go? Have you struggled with garnering the right kind of media attention to build your company’s reputation? If this is you, then today’s podcast is for you.   Our guest today is Mickie Kennedy, who founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Ereleases has a database with nearly 1 million journalists, 750,000 bloggers and influencers, and 5,000 syndicated submission sites.   Mickie is giving our li ..read more

Are you wondering what the current state of franchise sales and marketing trends are? Join us for this week’s edition of the Moving Beyond the Coronavirus Economy series as our host, Tom DuFore, takes us through the most up-to-date sales and marketing trend data available. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at 855-824-4759. The post Franchise Sales & Marketing Trends | February 2023 Breakdown appeared first on Big Sky Franch ..read more

How well do you think your company’s processes are documented? If a person in a key role left today, would it create a vulnerability? Documenting and creating processes is always a popular topic of discussion and that’s exactly why we brought our guest, Ryan Niddel on to the show.  LINKS FROM THE EPISODE: You can visit our guest’s websites at: https://ryanniddel.com/  LinkedIn: https://www.linkedin.com/in/exitwealthy/  Instagram: https://www.instagram.com/ryanniddelstrategies/  Facebook: https://www.facebook.com/RyanNiddelStrategies  If you are rea ..read more

How do you love your team at work? I don’t mean in a romantic way. I mean, how do you show your team that they are valued and cared about? And more specifically, how do you love your sales team that does not include their bonus or commission? Showing compassion and love to sales people seems to be the last department in an organization someone would think about giving love to and our guest today, Helen Fanucci, is setting out to change that. LINKS FROM THE EPISODE: You can visit our guest’s websites at: https://loveyourteam.com/ Buy a copy of Helen’s book on AMAZON.com.  Linked ..read more

Join us for this week’s edition of the Moving Beyond the Coronavirus Economy series as our host, Tom DuFore, is joined by John “Johnny Franchise” Francis, Owner of Next Level Franchise, Inc. John shares details on a new Mastermind Group, ZorForum, that’s designed exclusively for emerging franchise leaders. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at 855-824-4759. The post Mastermind Forum for Franchisors appeared first on Big Sky Fran ..read more

I am sure you are familiar with the ancient Samurai, but did you know they had a comprehensive leadership code? Our guest today, is Don Schmincke, who is the author of the Best-Selling book The Code of Executive, which shares the 47 ancient Samurai principles and how they apply to the 21st century. And we talk through some of them on our episode today. LINKS FROM THE EPISODE: You can visit our guest’s websites at:  https://www.sagaleadership.com/ If you are ready to franchise your business or take it to the next level: CLICK HERE. CONNECT WITH OUR GUEST: https://www.facebook ..read more