We’re excited to announce that TrustRadius has honored Influitive with its Best of Winter 2023 Awards across three key areas of customer advocacy: Best Feature Set Best Value for the Price Best Relationship When judging solutions for its Best of Winter Awards, TrustRadius vets a minimum of 10 real customer TrustRadius reviews. Winners rank among […] The post TrustRadius Recognizes Influitive for 2023 appeared first on Influitive ..read more

Customer Marketing and Product Marketing are natural collaborators; you need both to be strong.  Product marketing focuses on bringing products to market and driving continuous success post-launch. Strong product marketers champion the voice of the customer, enable sales and marketing teams with potent assets, craft messaging, and drive adoption. Customer marketing engages your existing customers. […] The post Customer Marketing vs Product Marketing appeared first on Influitive ..read more

Ever wonder how your dental hygienist remembered to ask you about your vacation to Utah or your new puppy? While they may have a vault-like mind, chances are they add notes to your patient file after (or maybe even during) each visit. But don’t let this taint the personal experience you have during your checkup. […] The post How Notetaking Builds Lasting Customer Relationships appeared first on Influitive ..read more

2022 was quite an exciting year for customer marketing and advocacy.  In January, LinkedIn dubbed “customer marketing manager” the third fastest-growing job title in the United States. Shortly after, Influitive’s State of Customer Marketing Report found that 93% of executives consider customer marketing very important or important to their company’s selling efforts. Advocacy and customer […] The post Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review appeared first on Influitive ..read more

Welcome to the final post in our multi-part series covering the latest Customer Marketing Summit. Catch up on parts 1 (aligning with customer success), 2 (measuring success and ROI), and 3 (building a successful CAB).  Throughout the day, speakers and attendees expressed their focus on driving customer-led growth. Defining what exactly that means and how […] The post Building a Customer-Led Growth Strategy appeared first on Influitive ..read more

Welcome to post #3 of our CMA recap series! Catch up on part 1 (aligning with customer success) and part 2 (measuring success and ROI).  If your 2023 planning includes launching – or revamping a CAB –  Dr. Tiffany Raymond (head of Global Customer Advocacy at PayPal)  and Jui Tamhane (Product Marketing Manager at Google) […] The post Building & Launching Successful Customer Advisory Boards appeared first on Influitive ..read more

Welcome to part 2 of our recap series from the latest Customer Marketing Summit. Check out part 1 on how customer success, marketing and advocacy work better together to scale customer relationships.  One topic we kept hearing throughout the day (and with plenty of questions driving it) was, simply, “How http://influitive.com/blog/how-customer-success-marketing-advocacy-work-better-together-to-scale-customer-relationshipsdo I measure my program?” […] The post Measuring Success and ROI in Customer Marketing and Advocacy appeared first on Influitive ..read more

New York City in the winter time is a place full of magic, and that magic was taken to another level on December 8th as the Customer Marketing Alliance brought together CMA pros from around the world for their first annual Customer Marketing Summit. With speakers from across industries and experiences, the insights were aplenty. […] The post How Customer Success, Marketing, & Advocacy Work Better Together to Scale Customer Relationships appeared first on Influitive ..read more

By now, you should know the value of listening to your customer’s voice. But when it comes to customer success stories, you need to do more than just listen; you should find ways to amplify their message by sharing their successes.  The highest-quality customer success stories are written from your customer’s experience and perspective because […] The post 8 Great Customer Success Stories – and Why We Love Them appeared first on Influitive ..read more

We touched base with our team to get you 11 proven, real-world customer marketing ideas you can incorporate into your customer marketing program. Let’s go! What is Customer Marketing? Customer marketing is inseparable from customer advocacy. Together, they’re about building a community that benefits both your brand and your customers. You do this by building […] The post 11 Customer Marketing Ideas to Check Out appeared first on Influitive ..read more