The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement.  Today, brands are learning that direct interaction with consumers is essential to success. That’s why they’re trying to make the customer journey more interactive for their target audiences. As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. This allows them to interact more personally with customers and create both enhanced trust and social proof simultaneously.  Influencers carry a lot o ..read more

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? Brand ambassadors can help achieve all these objectives. They open up new channels of contact, provided you’ve chosen the right person. Who are brand ambassadors, and why do they matter? They are the company’s partners who use word-of-mouth marketing to promote a product or service. And this type of marketing influences 92% of consumers to purchase. Brand ambassadors are also excellent content creators. Their photos, blogs, or videos captivate and encourage people to buy anything from high ..read more

When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives. Over the years, less traditional forms of brand advertising have entered the scene and brought a little confusion along with them. One of these new kids on the block is influencer marketing strategy. According to Influencer Marketing Hub’s 2021 Industry Benchmark Report, the influencer market is expected to grow to $13.8 billion this year from $9.7 billion in 2020. This rapid growth rate shows how ..read more

There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other. Especially this year. That’s because our CEO and Co-Founder, Guillaume Decugis, has named share of voice as the primary metric Scoop.it will measure itself by for 2018. Share of voice – “the number of times our brand is mentioned in web content vs. our competitors’ brands” – is the target Scoop.it is focused on. Even our second priority metric, “content performance vs. competitors”, or how many ..read more

Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means they have to generate good leads. But to generate good leads, your blog posts need exposure: Links and shares and traffic. To generate leads, your posts need exposure: links, shares & traffic. @PamellaNeely Click To Tweet To get those to happen, yo ..read more

We’ve used an innovative Influencer identification tool to find the Top 100 Content Marketing Influencers from 2016 – Congratulations to all 100! Read the full article at: kpsdigitalmarketing.co.uk We are delighted to announce that our Marketing director, Julie Gauthier, ranks as the #38 best Content Marketing influencer in 2016. KPS Digital Marketing agency used an innovative influencer identification tool (Lumanu), that leverages the power of machine learning to analyze content that is consumed across blogs, articles and social to uncover the most influential thought leaders for any topic ..read more

Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a tough spot to be in. You’re doing just well enough that you don’t want to give up. Meanwhile management waits with restrained patience and a vigilant eye while you figure out how to start generating some concrete revenue from your content marketing efforts. And we all know they can’t wait forever. The good news is you’re most of the way to success. You’re this ..read more

Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google keyword search leading them to your website. Social media is a powerful channel you can leverage in order to connect with and build your target audience. Reach is the first hurdle in marketing. It represents the starting line of a prospect’s journey down a path that ultimately leads to an exchange with your company. Reach is the combination of followers and their level of enga ..read more

Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided intriguing answers to questions posed by a very curious audience of content marketers. The first question he addressed is the following: How can we create blog posts quickly when we have a small or non ..read more

Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot of it yourself. But if you’re a clever content marketer, you should also know how to get influencers and subject matter experts to contribute to your blog. Would you like to get more contributed content – high-quality, authoritative content – for your blog? Here are a few things to try, plus real-world examples of them at work. 1. Get good at finding influencers and subject matter experts. According to Augure’s 2 ..read more