The Power Of Franchising … To Introduce New Franchise Concepts To Market. As a unique business system that relies on duplication of a concept, a brand, products and services through an ever-growing network of franchisees across fourteen different business sectors, getting an overview of how those franchises handled the strains and stresses of the past four years is invaluable.   No other industry or sector has such diversity of business segments within its operating spectrum. Franchising represents businesses ranging from retail to real estate; from fast food to restaurants; from automot ..read more

How To Launch A Franchise And Get Noticed. When it’s time to launch a franchise, you need to make sure all eyes are on you. But if you’re not sure what are the best franchise launch tactics, it can feel like a pretty daunting task. We’ve come up with some easy ways to get your business noticed, no matter what’s going on in the world. Finally, the day has come to launch a franchise in your community. Not just any franchise either – you’re finally realising your dream of running your very own franchise. All your training, recruiting and sleepless nights have been leading up to this day and you ..read more

Is Your Business Ready To Franchise? As  a successful business owner, the thought of franchising your business has probably crossed your mind several times. Building and expanding your brand into new territories and possibly even internationally sometimes seems like a pipe dream and will unfortunately remain so for many and the dream will die. However, by answering these twelve questions, see if your business passes the acid test for you to realise your franchise dream. Is the Market Large and Growing? It is imperative that your business operates in a market with sufficient demand to su ..read more

The Franchisee’s Path To Success: Mastering The Top Qualities Of A Franchisee DO YOU WANT TO KNOW THE KEY FACTORS CONTRIBUTING TO A FRANCHISEE’S SUCCESS? WE HAVE ANALYSED THE QUALITIES OF A FRANCHISE TO HELP YOU ACHIEVE YOUR DREAMS. Let’s look at what are the essential qualities you need to own a franchise.   Passion and Commitment  Passion fuels success in any endeavour and the world of franchising is no exception. Successful franchisees exhibit unwavering dedication and enthusiasm for their chosen industry and brand. They value having a positive work environment. They ..read more

Should You Buy A Franchise Instead Of Starting Your Own Business?   The dream of being your own boss and building a business from the ground up is within reach for a vast number of entrepreneurs. Yet, the aspiring business owner faces a critical decision: to start from scratch or buy into a franchise? This decision hinges on a multitude of factors and requires careful consideration. Let’s explore the pros and cons of purchasing a franchise to help you gauge if it’s the best path for your entrepreneurial journey. Pros of Buying a Franchise Established brand and reputation Upon purc ..read more

A Guide for Franchisors: Do’s and Don’ts in Franchisee Recruitment So, you’re thinking about expanding your business through franchising? Before you dive headfirst into the world of franchisee recruitment, there are a few things you should know. Building a successful franchise network isn’t just about finding anyone willing to invest—it’s about finding the right partners who share your vision and values. So, let’s talk about the do’s and don’ts of franchisee recruitment. The Do’s: Define Your Ideal Candidate: Before you start looking for franchisees, take some time to clearly define what you ..read more

The Power Of Franchising In De-Risking South Africa’s Tourism Businesses.     Franchising has emerged as a widely embraced business model on a global scale, providing entrepreneurs the chance to independently own and manage businesses while benefiting from the backing of a well-established brand. South Africa is experiencing an increasing attraction to franchising within the tourism sector.   Source: tirachardz via Freepik De-risking tourism business ventures The franchise model provides a structured and proven business framework and often offers a more reliable path to s ..read more

Unlocking Success and Seizing Opportunities at the International Franchise Expo 2024 The International Franchise Expo (IFE) is gearing up for an extraordinary event at the Gallagher Convention Centre from July 20th to 21st, 2024. Exhibitors and visitors are primed to explore the vast landscape of franchising and uncover avenues for unprecedented business growth. Fred Makgato, CEO of the Franchise Association of South Africa, stresses the importance of this event, stating, “Whether you represent an established business, a start-up, or an emerging enterprise, seizing this opportunity is crucial ..read more

Why Local Marketing is a Franchisee’s Secret Weapon     Let’s talk about a subject near and dear to every franchise owner’s heart: local marketing. You might think, “Why bother with local marketing when I’m part of a big brand?” Local marketing is like the secret sauce that can take your franchise to the next level. Being part of a franchise doesn’t mean you can sit back and let the corporate marketing team do all the heavy lifting. Sure, they’ll handle the big-picture stuff, but when it comes to drumming up business in your area, that’s where you come in. Your franchise might have a ..read more

Unlocking Opportunities For FASA Members At The International Franchise Expo 2024. South Africa proudly carries the torch for franchising in Africa through the Franchise Association of South Africa (FASA), the longest standing internationally recognised franchise association on the continent. Save the Date: July 20 – 21, 2024 Venue: Gallagher Convention Centre, Johannesburg, South Africa Why Franchising Matters In an era of global economic challenges, franchising stands out as a beacon of hope and growth. Its enduring track record of long-term sustainability and a promising future i ..read more