Franchising and licensing stand as pivotal strategies for business expansion, each offering unique benefits and structures tailored to different business needs. Understanding how franchising vs. licensing business models truly differ will shed some much needed light on which path is best for your businesses long-term growth strategy. Franchising vs. Licensing Franchising involves a comprehensive business model where a franchisor extends their established brand, operational systems, and support to a franchisee, enabling franchisees to open and operate a new location under the franchisor’s name ..read more

Do you own a home services business and dream of taking it to the next level? Franchising a home improvement business can be a key strategy for growth and expansion. Imagine the possibilities of becoming a leader in a thriving industry. In this article, we’ll explore how franchising can be a key strategy for growing your business and turning that dream into a reality. The U.S. home improvement industry has experienced significant growth, with sales recently reaching $538 billion. It’s projected to further increase, surpassing $620 billion by 2025. Additionally, the U.S. residential remodeling ..read more

In an article published on Entrepreneur, iFranchise Group CEO Mark Siebert provides valuable insights and tips for navigating the challenges of international franchise expansion. Expanding your franchise business internationally can be a rewarding endeavor, but it demands careful planning, extensive research, and a solid strategy. The key takeaways include the importance of conducting thorough due diligence, building strong support systems, selecting the right master franchisee, and being prepared for various challenges, such as cultural differences, language barriers, political upheaval, and ..read more

In an article published on FranchiseWire, iFranchise Group CEO Mark Siebert discusses the key tools that can be used for effective franchise lead generation and franchise sales. Siebert discusses the importance of diversifying a franchisor’s lead generation approach, even if the face of having external marketing vendors purporting that their specific tactics are the best options. One way to avoid this too-narrow focus on just one marketing vehicle at a time, says Siebert, is by leveraging the skills of a franchise “generalist,” i.e., a consultant or agency who can help evaluate ..read more

In the senior care market segment, long-time industry players such as Senior Helpers and BrightStar Care stand out as prime examples of thriving senior care franchises. Their journeys are a testament to the strategic power of adopting a franchising model in the dynamic landscape of senior care services. As the demand for elderly care services continues to soar, driven by the aging population, the potential for business growth is immense. As evidenced by these companies’ growth, it’s easy to see that franchising can be a key strategy in this expanding market.  The Expected Increase in ..read more

When it comes to franchising, experience speaks volumes. Mark Siebert, a distinguished expert with over four decades of involvement in the franchising industry, shares his invaluable insights and wisdom in a recent interview that sheds light on the complexities and nuances of the franchising world. In this insightful conversation, Siebert delves into various aspects of franchising, addressing both timeless principles and the changing landscape of the industry. Having guided countless entrepreneurs through their franchising journeys, Siebert brings a unique perspective that benefits both aspir ..read more

Whether you are considering expanding your business through franchising or looking to enhance an existing franchise system, the decision to hire a franchise consultant is a significant one.  Partnering with an expert franchise development consultant with a proven track record can be invaluable. Let’s explore the role of a franchise consultant, the benefits they offer, and essential considerations for hiring one. What is a Franchise Consultant? First, let’s discuss the different types of franchise consultants that are in the franchise space. Franchise Brokers for Lead Generation and Sale ..read more

In “Rethinking Franchise Sales Challenges with Mark Siebert,” Mark delves into a prevalent industry myth surrounding the perceived challenges of selling franchises. While acknowledging the complexity of the process, it’s important to recognize its methodical nature. By strategically investing resources and adopting a professional approach to lead management, coupled with a compelling product, a well-constructed franchise agreement, and a proven track record of franchisee success, a predictable and successful franchise sales outcome can be achieved. Discover more on how to scale your busin ..read more

Mark Perkins, host of The Necessary Entrepreneur sat down with industry expert, Mark Siebert, CEO of iFranchise Group. Throughout their discussion, Mark and Mark explore several intriguing topics. They uncover the essence of iFranchise Group’s impactful contributions and dissect the essential elements crucial for achieving success in franchising.  The conversation delves into the delicate balance of risk and return on investment, franchise agreements, the realm of consulting, and the profound insight that surrounds the concept of favoring a stellar team over an exceptional product.  ..read more

Join us as Vetted Biz co-founder, Patrick Findaro, engages in an exclusive conversation with Mark Siebert, the visionary CEO of the iFranchise Group. Whether you’re an emerging franchisor embarking on your first steps or a seasoned industry player ready to expand, Mark’s profound expertise offers invaluable guidance on how to scale your business through franchising. Discussion Points include:  Essential business evaluation for entrepreneurs Criteria of Franchisability Steps to initiate franchise sales Navigating the Operations Manual Exploring novel industries Timing international expans ..read more