In an article published on Entrepreneur.com, iFranchise Group senior consultant, Emiliano Jöcker advises that franchisors should avoid rushing into international expansion, and that conducting thorough research and laying a solid foundation is crucial for successful growth in new markets. He provides key considerations for franchisors before expanding their franchises internationally, including ensuring that the brand […] The post What Franchisors Need to Know Prior to International Expansion appeared first on iFranchise Group ..read more

A recent article published on Entrepreneur.com and an excerpt from the book, The Multiplier Model, authored by iFranchise Group’s CEO, Mark Siebert, talks about how businesspeople, including franchisors and franchisees, can build Money Machines: those that provide a reasonable return on investment (ROI) to its owners, regardless of whether they even set foot in an […] The post Book Excerpt Article: How to Build a Franchise “Money Machine” appeared first on iFranchise Group ..read more

In this episode of the “Office Hours” podcast hosted by David Meltzer, Mark Siebert, CEO of iFranchise Group, discusses how businesses can successfully expand through franchising. His segment of the interview appears between the 1:04 and 10:26 marks of the podcast. This interview series streams live twice weekly, with host David Meltzer and his co-hosts […] The post Podcast: “Office Hours” with David Meltzer – iFranchise Group CEO Mark Siebert Shares His Insights appeared first on iFranchise Group ..read more

In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker discusses the critical nature of a franchisor’s marketing efforts in the ultimate success of its franchisees. Jöcker notes that from choosing the right franchisees in the first place, to maintaining brand identity, the franchisor plays a pivotal role in ensuring that the entire […] The post Franchisor Marketing Support is Critical to Franchisee Success appeared first on iFranchise Group ..read more

In this episode of “School for Startups Radio,” Mark Siebert, CEO of iFranchise Group, discusses the evolution of franchising beyond traditional sectors like fast food into diverse industries including medical and home services. He shares insights into the broadening appeal of franchising as a growth strategy that leverages other people’s capital for expansion. He emphasizes […] The post Podcast: Franchise Growth Insights on School for Startups Radio with Mark Siebert appeared first on iFranchise Group ..read more

In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker discusses the risks and benefits of franchising a business. Designed to provide guidance for business owners who need to know if becoming a franchisor is the right decision, the article addresses the possibilities as well as the pitfalls to consider. Jöcker discusses the […] The post The Benefits and Risks of Franchising Your Business appeared first on iFranchise Group ..read more

In a recent interview on MFV Radio, Mark Siebert, CEO of iFranchise Group, shared valuable insights into the franchising world. Discussing the strategic benefits of franchising, Siebert highlighted how businesses can leverage other people’s money, time, and expertise to accelerate growth. He explained the core advantages of franchising, including motivated management and rapid scalability, emphasizing […] The post Empowering Growth: MFV Radio Interview with Mark Siebert, CEO of iFranchise Group appeared first on iFranchise Group ..read more

In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker shares essential advice when contemplating franchising a business. He establishes that franchising is a viable business expansion model with a long track record, likely dating back almost 175 years in the U.S. Franchising, he notes, also encompasses countless industries and business models, […] The post Thinking of Franchising Your Business? Key Advice. appeared first on iFranchise Group ..read more

In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker shares essential advice when contemplating franchising a business. He establishes that franchising is a viable business expansion model with a long track record, likely dating back almost 175 years in the U.S. Franchising, he notes, also encompasses countless industries and business models, from restaurants to automobile services, to beauty salons and retail stores, to various B2C and B2B services — and even healthcare. However, he emphasizes that the decision to franchise a business is a sig ..read more

In an article originally published on Entrepreneur.com, iFranchise Group Senior Advisor, Emiliano Jöcker, notes that while franchising can be the right growth vehicle for businesses with an established brand and proven concept that’s ripe for growth, not every business can or should be franchised. In those cases, there are other options available for business owners. Jöcker discusses the requirements for, nuances of, and pros and cons of trademark licensing agreements. He contrasts licensing with franchising, and provides examples of concepts that go the licensing route. He also lists a set of ..read more