To introduce this topic of how measurement can impact your bottom line, let’s start with a story about a man who created the Genius Bar at Apple and moved to another company to transfer his leadership skills and vision. Here is how to story goes. Ron Johnson didn’t like the way JC Penney did business. Every time a customer walked in, they were faced with inflated list prices and then had to wait for sales and coupons to bring those prices back down to earth.  Ron, who was hired as their hotshot CEO for the struggling iconic retailer, wanted to introduce a new approach to pricing called “f ..read more

If you’re looking to improve your marketing performance, it can be difficult to know where to start. One of the most important things you have is your data – but what does that mean? And how can you turn this into actionable insights? This article will explain some fundamental concepts about defining marketing KPIs, and offer advice on defining these metrics for your marketing team. But first… Why do KPIs matter? I’m sure you’ve heard the phrase ‘what gets measured gets managed’ before. This is true in multiple spheres of life, whether it’s weight loss or increasing productivity at work. The s ..read more

One of the biggest misconceptions that we see in marketing today is entrepreneurs bragging about their revenues without any context. The problem with that is that it doesn’t provide any context into the expenses they’ve incurred in order to attain that level of income. It’s not unheard of to have a business owner rave about being a 7-figure business owner and neglect to mention that they spend over $700,000/year on digital ads. We find that this erodes the confidence in other business owners who are actually more financially successful. They are being duped by these celebrity entrepreneur clai ..read more

We all know that Google Ads Manager is a powerful tool, but do you know when it’s best to use it? If you are running ads for your own business, should you be doing this in-house or hiring help? This blog post will help answer these questions. Generally speaking, if your company has been around for more than six months, and you’re seeing at least 10,000 unique visitors per month, it may be time to hire a Google Ads Manager or hire a consultant to provide one-on-one coaching for you. There are many benefits to hiring an experienced professional from the start. Here are some of the main perks: T ..read more

You know that feeling when your paid ads need resuscitation? You’re not sure what to do, but you know you definitely need a change. We’ve got some ideas on how to breathe new life into your old campaigns and get them back in the game!  Read on for our top five tips to revive your ad performance. Tip #1: Fresh eyes The truth is, most businesses don’t know they need help with their paid ads. They may start out happy and confident at the beginning of an ad campaign or new marketing initiative, but as time goes on, their ad performance declines. Why does this happen? The reason is simple: Peo ..read more

This spring, our marketing team has been working diligently to gain advanced media buying skills.. We are so happy to announce that our owner is now an adskills certified media buying master. Taking time out of our year for professional-development is something that worked well for us as a team. Spending time focusing on learning new tools and strategies has really helped us improve collectively at Martin Marketing. For those of you who have no idea what AdSkills is and are asking “what’s the big deal?”, here’s a quick rundown:  AdSkills is an educational resource for media buyers like us ..read more

At Martin Marketing, we help businesses generate more leads and sales through innovative and data-driven online marketing campaigns. We’re a digital marketing agency that specializes in getting customers for online course creators and schools. Using a holistic approach, we blend our creative and technical skills to deliver more website traffic, more subscribers and ultimately, more sales.  Based in Ontario, our remote team of expert marketers is spread across various locations in North America. Since 2013, we’ve been helping businesses big and small take the lead in the competitive online ..read more

If you’re planning to do any digital marketing in 2021, the two main platform choices with the most traffic are Google Ads and Facebook Ads. It’s important to know the differences between them so you can decide which one (if not both) is the best fit for your business. To advertise on Google and Facebook, both platforms offer ad auctions behind the scenes. This means competing with other businesses to get your ads displayed. This underscores the importance of creating strong ads and a well-aligned landing page experience. This will make your ads less expensive, and you’ll win more often in ad ..read more

A business goes through a few phases when maximizing their return on investment (ROI) in digital marketing. In the beginning, a business experiences the exhilaration of its first few sales, and then more sales follow as word spreads. This is when a business owner becomes curious about where the sales are coming from, but when they open up a tool such as Google Analytics, it quickly overwhelms them. Many business owners don’t know where or how to find the answers to their questions about online sales. As time goes on, business owners often have an increasing need for these answers so they can m ..read more

For decades, the typical sales process involved salespeople meeting clients face to face, having a conversation, and then selling or not selling. In today’s marketplace, selling has shifted online. Websites now augment the sales process and sometimes even replace it entirely. The challenge is in supplementing or replicating one-on-one personalized interactions online. As marketers, how do we create the best online experience possible for our customers? By being in tune with their online behaviours while they visit a website before or during the sales process. It’s important to be consistent in ..read more