Here’s everything you should know before you launch your next campaign with promotional codes. What are promotional codes? A promotional code is made up of random letters and numbers (also known as an alphanumeric code). Consumers can use them to redeem special discounts and deals, in-store or online. Because of their format, promo codes are very flexible: consumers can receive and use them on mobile, tablet, and desktop, via email, as PDFs, barcodes, and even QR codes. But it’s not just about the customer! Promotional codes bring a wealth of advantages to your brand’s marketing strategy ..read more

Carrying out a giveaway on Facebook and Instagram simultaneously is more common than you might think. In fact, many brands’ marketing strategies include all of their social media channels. Hence, for brands with sizable online communities, the best way to reward followers is to organize giveaways and promotions. Doing so not only builds loyalty but also grows the follower base organically since users feel acknowledged and valued. How to do a giveaway on Facebook and Instagram simultaneously If you’re looking into running one giveaway that takes place on both Facebook and Instagram si ..read more

Carrying out a giveaway on Facebook and Instagram simultaneously is more common than you might think. In fact, many brands’ marketing strategies are taken into all of their social media channels. Hence, the best way to reward followers for brands with sizable online communities is to organize giveaways and promotions. Doing so not only builds loyalty but also grows the follower base organically since users feel acknowledged and valued. How to do a giveaway on Facebook and Instagram simultaneously If you’re looking into running one giveaway that takes place on both Facebook and Instag ..read more

Facebook is still popular and many brands use the platform to run giveaways and contests. But what do the Facebook competition rules actually say? Let’s take a look at the do’s and the don’ts of Facebook competitions, as well as examples and ideas. The don’ts of the Facebook competition rules Other social networks don’t say much about competition rules. But Facebook’s promotion policy is very clear: ”Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag ..read more

The short answer is “Yes!” In fact, linking their Instagram account to a Facebook page is one of the best things a brand can do if it wants to make the most of all the features and tools that both social media platforms offer. Linking your accounts makes it easier to run ads; to unify content and upload it to both platforms simultaneously; to open a shop and create a product catalog; and to launch giveaways and get your first Facebook followers. And there are plenty more reasons why it’s a good idea to connect the two accounts. Don’t worry if this all seems a little complicated at fi ..read more

How to drive traffic to your Facebook page Driving traffic to your Facebook page and building up your follower list requires some effort. People who wish to achieve a larger following will be tempted to press the “Invite Friends to Like This Page” button. However, it is not recommended to go for such short-cuts if we want to attract quality traffic as you may be indirectly forcing your family and friends to like your page, and thus attracting people who are not its target or won’t interact with it in the future. In order to attract genuine and fresh traffic and do so on a regular basis, we nee ..read more

It might come as a surprise but Facebook continues to be the most popular social media network worldwide, with 2.89 billion monthly active users. If this fact doesn’t convince you to invest more into your Facebook marketing, we don’t know what will… But we’ll take our chances! In this blog post, we take a look at various ideas for Facebook competitions, giveaways, and contests that have proven more than once to attract and retain online audiences. These five ideas are fantastic engagement, sales, and visibility boosters. Some of them can help you maximize lead generation, while others might c ..read more

Sweeping changes to the Facebook algorithm – whereby it will spotlight posts that spark meaningful interactions and conversations -, have certainly caused headaches among marketers. The reason behind it? Facebook is simply asking brands to redesign their strategies on how they can generate engagement or interaction. Therefore, if engagement baits and spammy tactics worked brilliantly for your brand in the past, the brand may not fly as much today.  Don’t panic, because here is where we come in. We share seven nearly effortless tips on how you can increase interactions on Facebook.  R ..read more

With an estimated 2.89 billion monthly active users, Facebook continues to dominate as the leading social media networking site globally. Reaching this massive audience, however, is now becoming harder than ever. Why? Because organic reach on Facebook has taken a massive nosedive in recent years. At the core, new Facebook updates and the Facebook algorithm have been geared towards encouraging more meaningful interactions and affording users the ability to control the content they want to see on their news feed. Recently, this has been a subject of controversy, sparking lengthy debates and caus ..read more

From a marketing standpoint, one can only imagine the vast influence achievable via Facebook in terms of customer engagements and relations, brand visibility, e-commerce, and much more. That said, how can your business capitalize on such opportunities? Definitely by devising proven marketing strategies on Facebook. For beginners who want to build a lucrative social brand, it might be a daunting task considering you have to learn multiple things including how to increase likes on Facebook, running Facebook giveaways, or adding a page Call-To-Action (CTA) button. Nevertheless, we genuinely belie ..read more