In recent months, and especially the last few days, the question on everyone’s mind has been: Is TikTok getting banned? As lawmakers debate the platform’s future, with a decision coming on January 19th, its millions of users—including many real estate professionals—are left wondering what the impact could be on their marketing strategies. For real estate ..read more

As the year draws to a close, we’re excited to reflect on all the advancements we’ve made to help you thrive in an ever-evolving real estate industry. At Back At You, our mission has always been to provide innovative tools that empower agents, teams, and brokerages to achieve their goals. From cutting-edge integrations to streamlined ..read more

You can’t be everywhere at once, and with social media marketing constantly changing, it’s easy to feel like you’re falling behind. Gone are the days of aimless posting and hoping for leads—it’s time for a smarter approach. The solution? A strategy that works for you, not against you. With the right tools (hello, Back At ..read more

Short-form video content is no longer simply “new and trendy” … At the risk of stating something quite obvious: short-form video content is a BIG deal on social media, and it’s here to stay. From Instagram Reels to the rapid evolution of YouTube Shorts and the enduring popularity of TikTok, the power of succinct video storytelling is undeniable! To help you navigate this dynamic landscape, we’ve crafted a concise guide tailored to real estate agents looking to harness the potential of short-form videos: What exactly IS short-form video content? In a nutshell, short-form videos are concise clip ..read more

Our Design Studio is getting an upgrade! In the ever-evolving world of real estate marketing, staying ahead of the competition is crucial. One of the most visual and impactful components of your marketing strategy is your content design. Your brand identity, consistency, and the ability to customize templates play a pivotal role in shaping your online presence. That’s why we’re excited to introduce you to the latest addition in our powerful Design Studio: Design Studio Admin. Control Your Brand Identity Imagine having the power to lock key elements of your branding in place, ensuring that your ..read more

As you may have heard, the Department of Housing and Urban Development is cracking down on Facebook and their advertising platform to make sure that advertisers aren’t able to use their platform to discriminate against any protected groups in the housing realm. In fact, more than 5,000 ad targeting options are being removed from the Facebook platform to ensure that misuse is not occurring. WHY THIS IS A GOOD THING Now, before you press that panic button let’s talk about what this means for real estate pros who are currently leveraging Facebook/Instagram advertising. The bottom line ..read more

Have you ever done a quick Google search for “social media marketing tips”, and then been bombarded with over 56,000,000 articles to choose from? Yep. We’ve all been there. Despite all the tips and advice that the internet has to offer, the only constant when it comes to social media is “change”. There is no one-size-fits-all social media marketing plan, which is why many real estate agents fall into the trap of tactical strategies instead of strategic strategies. Effective real estate marketing on social media is important, but knowing what not to do can save you a major headache in the long ..read more

In 2023, the first part of the home buying process for most individuals begins on the internet. A simple search on a smart phone, computer, or iPad has become an integral part of the real estate purchase process, and it’s not going anywhere anytime soon. Want the TL;DR version of this blog post? Click here to download a detailed guide on which social media platforms are the best for your real estate business! When it comes to social media, the age-old expression “out of sight, out of mind” is thrown out the window, and it can be a powerful tool for real estate professionals to leverage with th ..read more

It’s no secret that the importance of growing your social community is imperative for success. But what does that look like when algorithms are frequently changing and platforms are constantly rewiring their features? It wasn’t too long ago when that metric was measured by the number of “likes” on your Facebook business Page. After all, the more “likes” on your page, the more people would see your content, and therefore engage with it. However social media marketing has evolved over the years, and metrics that were important in the past just aren’t as relevant today… in fact… Facebook is perma ..read more

Let’s be honest: Most real estate professionals are saying the same things in their listing presentations by offering professional photography, virtual tours, postcards, and local newspaper ads. Although these assets are important, they’re nothing more than the industry minimum for getting the job done. So what can you bring to the table in order to remain competitive?… Imagine this: You’re giving a listing presentation, and you’re able to tell the seller that within days of the property going on the market you will be able to showcase their home to hundreds (even thousands!) of local buyers t ..read more