Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns ..read more

Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital advertising costs and strategies for businesses of all sizes, potentially altering marketing strategies and budget allocation toward mobile advertising. The big picture. Initially implemented for U.S. advertisers in February, this expansion marks a major shift in how social media advertising is priced on mobile devices. Details: The fee applies to ad purchases made via iOS apps but can be avoide ..read more

Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error.  What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set targeting is modified. Exclusions based on brand suitability and employment will still be allowed at the account level across all campaigns. However, this alert was an error, Meta confirmed to Search Engine Land. Why we care. Getting alerts about functiona ..read more

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall due to the rise of AI chatbots, virtual agents and AI answer engines providing direct answers, as opposed to having to click on a website to find an answer. However, the models (like Meta’s Llama 3) don’t have access to real-time data – so it makes sense for ..read more

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Details. Meta is a global leader in digital advertising with its platfor ..read more

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance to TikTok, will initially roll out on iOS and Android devices in the United States and Canada, with a global release scheduled in the coming months. Why we care. The full-screen video player, with its improved features, is created to grab people’s attention and increase interaction with your content. What’s changing? Now, whenever you tap on a video in the Faceboo ..read more

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ creative optimizations. This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s pr ..read more

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged out of their accounts and are unable to log back in. Update: Meta apologized and confirmed it is now “recovering” from the outage affecting the ability to log in to its platforms. Services are in the process of being restored. Why we care. If you are running campaigns on an ..read more

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties. Why we care. If you were affected by the Ads Delivery outage, applying for a refund is necessary, but it’s important to note that payment is not guaranteed. To enhance the likelihood of receiving a full refund, there are specific steps you can take. Refun ..read more

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Why we care. This solution could prove hugely beneficial to small businesses as they can now boost posts without having to pay a charge, saving them money. What is the Apple service charge? Beginning later this month, when advertisers use the Facebook or Instagram iOS app to boo ..read more