Posting the same content everywhere is an outdated strategy. What works on Instagram might fall flat on LinkedIn. That viral TikTok trend? It could Read more... The post What to post on each social media platform: Your guide to content success appeared first on Sprout Social ..read more

Instagram has evolved, but the channel’s focus on visuals has remained. From selfies to beautiful plates of food to well-crafted travel shots, Instagram is Read more... The post Your complete guide to creating a Reels strategy for Instagram and Facebook appeared first on Sprout Social ..read more

As brands rush to TikTok and Instagram for influencer marketing, don’t forget: Facebook’s billions of users aren’t going anywhere. In fact, this shift is Read more... The post Facebook influencer marketing fundamentals: What you need to know appeared first on Sprout Social ..read more

The post The 2024 Social Media Content Strategy Report: A Playbook for Every Network appeared first on Sprout Social ..read more

Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite. Table of Contents What is Meta Business Suite? Is Meta Business Suite different from Facebook (Meta) Business Manager ..read more

As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. With capabilities like batch uploading your posts for the month, creating a weekly or monthly schedu ..read more

Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover wha ..read more

Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover wha ..read more

When was the last time you refreshed your Facebook marketing strategy? If you’re not giving the platform your time, you may be leaving your audience behind. Facebook retains its crown as the world’s most popular social network by monthly active users—of which it has more than 2.9 billion. And Facebook has implications for teams beyond social. Messenger is a popular place for customers to turn for questions. Its unparalleled ad targeting enables you to reach new people. And from a selling standpoint, setting up shop with Facebook Shopping is a great way to land sales with customers. If it’s bee ..read more

Threads burst onto the scene this summer and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what does this new platform mean for your brand and social strategy? What have we learnt about Threads, where does it fit in in the social media sphere, and well, is it too late to be an early adopter? As social media teams across the world figure out strategies to not only incorporate Threads  but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we ..read more