How to use Meta Business Suite like a pro
Sprout Social » Facebook Marketing
by Jasmine Williams
2w ago
Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite. Table of Contents What is Meta Business Suite? Is Meta Business Suite different from Facebook (Meta) Business Manager ..read more
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12 Facebook publishing tools for your brand in 2024
Sprout Social » Facebook Marketing
by Chloe West
2M ago
As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. With capabilities like batch uploading your posts for the month, creating a weekly or monthly schedu ..read more
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Creator Studio for Facebook and Instagram: A guide for marketers
Sprout Social » Facebook Marketing
by Kiran Shahid
4M ago
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover wha ..read more
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Creator Studio for Facebook and Instagram: A guide for marketers
Sprout Social » Facebook Marketing
by Kiran Shahid
6M ago
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover wha ..read more
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A Facebook Marketing Template to Refresh Your Strategy and Grow Your Reach
Sprout Social » Facebook Marketing
by Carly Hill
7M ago
When was the last time you refreshed your Facebook marketing strategy? If you’re not giving the platform your time, you may be leaving your audience behind. Facebook retains its crown as the world’s most popular social network by monthly active users—of which it has more than 2.9 billion. And Facebook has implications for teams beyond social. Messenger is a popular place for customers to turn for questions. Its unparalleled ad targeting enables you to reach new people. And from a selling standpoint, setting up shop with Facebook Shopping is a great way to land sales with customers. If it’s bee ..read more
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The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media
Sprout Social » Facebook Marketing
by Cat Anderson
7M ago
Threads burst onto the scene this summer and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what does this new platform mean for your brand and social strategy? What have we learnt about Threads, where does it fit in in the social media sphere, and well, is it too late to be an early adopter? As social media teams across the world figure out strategies to not only incorporate Threads  but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we ..read more
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The social media customer service statistics brands need to know in 2022
Sprout Social » Facebook Marketing
by Saphia Lanier
1y ago
What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs. They want to speak to a human as soon as possible, and guess where they go to achieve this? Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 pr ..read more
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How to hide likes on Facebook: Your step-by-step guide
Sprout Social » Facebook Marketing
by Jacqueline Zote
1y ago
Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. In fact, more than 1 billion people now use Stories. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition. On that note, let’s take a closer look at one of the latest features–the option to hide likes on Facebook. We’ll dive into why you may want to hide likes on Facebook and walk you through how to do it. Why you may want to hide likes on Fa ..read more
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Facebook Creator Studio: The digital marketer’s guide
Sprout Social » Facebook Marketing
by Brent Barnhart
1y ago
Looking for a more efficient way to manage your Facebook presence? Despite not boasting the buzz of Instagram or TikTok right now, recent stats highlight how Facebook is still a staple for marketers. Thing is, Facebook is a challenging platform to wrangle due to all of its dashboards and ad options. Keeping up with Meta’s ever-changing business features can be overwhelming. But what if you had a place to oversee your analytics, content and monetization at the same time? Well, Facebook Creator Studio is that tool! New to Creator Studio? In this post, we’ll highlight how to use the platform ..read more
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The best times to post on Facebook 2022
Sprout Social » Facebook Marketing
by Mary Keutelian
1y ago
As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users, there’s no denying the strength Facebook has as a marketing goldmine. And with so many active users available, there’s so much potential to get eyes on your brand’s content. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. For brands who want to take advantage of Facebook’s large audience and opportunity for maximum visibility, it’s important to know when your audience is most active, especially for your industry. With 71% of con ..read more
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