What Is Facebook Commerce Manager? Facebook Commerce Manager is a powerful tool that streamlines your online selling activities on Facebook and Instagram. It offers a centralized platform to manage product catalogs, set up shops, monitor sales activity, and enable checkout. Whether you run a small shop or work with an e-commerce partner to manage your inventory, Commerce Manager can help you streamline your e-commerce processes and improve your ability to reach and engage with customers on Instagram and Facebook. In this article, we will explore the benefits of Commerce Manager, address common ..read more

Facebook advertising can connect your business with a massive audience of nearly 3 billion users. But if you don’t know the basics of how to run Facebook ads, you could end up targeting the wrong audience, aiming for a mismatched objective, and wasting a lot of ad spend. Whether you want to promote your own company or a client’s brand, building successful Facebook ad campaigns requires reaching your ideal audience, perfecting your message, and tracking key conversions. So where should you start? Use this guide to learn everything from setting up a Facebook ad account and launching a campaign t ..read more

You may be a pro at managing multiple Facebook pages. But sometimes, you may want to merge two (or more) Facebook pages into one. There are a lot of reasons you may have ended up wanting to merge two (or more) Facebook Pages into one: You lost admin rights to your Facebook Page at some stage. So you set up a new page, only to get admin rights back on the old page. When you first set your business up on Facebook, you started it as a Facebook profile under your business name rather than a page. You realized this was a mistake, so you created a Facebook business page from your personal profile ..read more

Getting engagement on your company’s (or clients’) Facebook posts is usually a good thing. That’s especially true when your Page receives positive comments or insightful customer questions. But negative or spammy comments are another story. Your gut reaction may be to delete or even respond to these comments. Yet in many cases, hiding the comment is your best bet. Before you begin dealing with negative engagement, it’s important to know how the process affects your Facebook Page, the commenter, and any other Page visitors. Find out what happens when you hide a comment on Facebook and learn why ..read more

Lately, there’s been a lot of buzz around the relatively new Facebook feature Messenger Rooms. Launched at a time when working from home and hybrid working is growing in popularity, this new Facebook feature goes up against Zoom, Microsoft Teams and other video-conferencing tools. In this article, I’m going to run through some FAQs about the new feature and how you can use it for your business. What Is a Facebook Messenger Room? Facebook Messenger Rooms is a video tool that allows up to 50 people to meet simultaneously with no time limit on the meeting. Facebook Rooms are available on personal ..read more

Whether you’re managing your own Facebook page or your social media agency manages multiple brand pages; scheduling Facebook posts is the way forward. Scheduling Facebook posts has numerous advantages, including cost cutting, improved organization, better communication, and a more strategic approach to management. Let’s dig into scheduling Facebook posts and show you how you can get started. Why Schedule Facebook Posts? If you’re running an agency or brand page, you should only use tools that help you to improve your operation. Post scheduling is not a vanity tool; it’s an essential in your s ..read more

When you use a Facebook Group for business purposes, you get direct access to customers for enhanced relationship and community building, an improved organic reach, and better feedback than you could imagine. So, if you’ve put off starting a Facebook Group until now, don’t worry. We’ve got you covered. In this post, we’re going to look at how to use Facebook Groups to grow your business and engage customers. What’s the Difference Between a Facebook Page and a Facebook Group? We’re asked one question a lot: If I already have a Facebook Page for my business, why do I need a Group, too? The sho ..read more

Whether you manage just one or dozens of Facebook Pages, you need a way to track and analyze performance. But which Facebook metrics matter most and how can you monitor them most effectively? Get to know the most important Facebook metrics and find out how to track and analyze them in your social media reporting dashboard. Why Do Facebook Metrics Matter? Publishing the same kind of Facebook content or repetitive Facebook Ads campaigns might get decent results for a little while. But the Facebook algorithm is continuously evolving. So is your audience. To find out what’s working now, you have t ..read more

  Do you manage Facebook groups for your clients? If so, consider using Agorapulse to post to Facebook groups and save time and energy. Whether your Facebook Group is just getting started or is well established, you can post to it via Agorapulse. So, you can be more strategic and targeted as you manage your groups. Doing so can create more growth and engagement for your group, and help you reach your goals more effectively. As an admin of several Facebook groups, the enhanced productivity alone is worth it. The ability to schedule Facebook posts in my groups helps me further streamline my ..read more

  If you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. If your company is one of the millions that rely on Facebook for marketing and advertising, you need to know how to use Facebook Business Manager. After all, this native tool lets social media managers and digital marketing agencies manage Facebook assets, research their audience, create shoppable catalogs, and collaborate with influencers and ad agencies. Let’s go over how to get started with Facebook ..read more