K-beauty has transcended borders and become a global phenomenon, gaining immense popularity on social media platforms like TikTok, Instagram, Youtube, and more! TikTok, especially, has become a unique space in which skincare enthusiasts and influencers from diverse backgrounds come together to share, discover, shop, and bond over their favorite beauty products and routines. TikTok @aylennpark As of the year 2024, the hashtag #Kbeauty has amassed over 13.9 billion views on TikTok, with trending topics such as #glassskin and #doublecleansing being the most searched phrases in the ..read more

Unwrap the secrets to glowing, glass skin and explore our extensive assortment of the trendiest mini skin care and beauty gifts to keep with you for radiant skin on-the-go! 1. Sheet Mask Galore Who doesn't love sheet masks? These little wonders come in a variety of formulations, from hydrating to brightening and everything in between. Toss in a mix of your favorite brands of sheet masks in your travel pouch to cater to every skin needs. These masks will instantly calm any skin emergency you may experience when traveling!   Image via @abib.official A ..read more

In the fast-paced world of skincare, there's a rising star ingredient that's creating quite a buzz. The humble herb, Centella Asiatica, commonly known as Centella, Cica, or Tiger Grass, with origins deeply rooted in traditional medicine, has been making waves in the beauty industry, and for all the right reasons.  What's the Hype? Centella Asiatica contains several active compounds, including triterpenoids, asiaticoside, madecassoside, asiatic acid, and madecassic acid which are known for their therapeutic and healing properties. This powerful skin-soothing ingredient is implemented into ..read more

Skincare trends come and go with the originally famous Korean 10-Step Routine to Skin Cycling, to the anti ten-step "Skin-care Diet", to now the 7-Skin Method! Imagine this, you can achieve that bouncy, glowy, smooth skin, plumped with hydration, you know the one you get after an expensive facial, but at home, and with just one product! What started from a three-skin method has now become the super viral seven-skin method! So what exactly is the seven-skin method and why are all the Korean beauty bloggers so obsessed?  Toners vs Essences "Skin" is what Korean people call toner ..read more

  The live action 'Barbie' movie might be this summer's biggest hit with Margot Robbie playing one of the famous barbie dolls that left Barbie Land to the real world on a quest to explore the truth about the universe! The internet has exploded, erupting in 'finger hearts' after the Barbie premiering in South Korea, with the actress, Margot Robbie, decked in some of the most iconic Barbie doll custom pink looks on the pink carpet!  Barbie Seoul, Korea Premiere Pink Carpet Barbie Cast trying on a traditional Han Bok   But what really took the cake, was when ..read more

Our skin deserves just as much care and love in the summer as it does in the winter time! Due to the inevitable heat and humidity in the summer, your skin is more likely to produce excess oil and sebum. Sweat, air pollution, sunscreen, and other impurities can also cause your pores to get clogged, resulting in acne and other skin troubles!  The higher intensity of the sun's ultraviolet rays can cause skin irritation, sun burn, and an increased production of melanin pigments which will result in freckles, sun spots, and darkening of acne scars! This is why it ..read more

The 101 Guide To Sun Care Sunscreen is one of the simplest and most effortless ways to protect your skin and maintain its youthful appearance. Maintaining a healthy habit of applying sunscreen on a regular basis can do wonders for your skin! Not only does it protect your skin barrier from harmful sun exposure, lowering the risk to skin damage, it is also vital in preventing signs of premature aging such as fine lines, wrinkles, and sun spots! Types of sun exposure When it comes to sun exposure, you probably think of ultraviolet or UV rays. But did you know that there are two specific types of ..read more

Who was at Head In The Clouds in NY this past weekend? It was definitely a weekend of amazing performances from the likes of XG, NIKI, DPR IAN, DPR LIVE, Warren Hue, ITZY and so much more and with Coachella finishing up last month and HITC LA just being announced - festival season is definitely up and running and we can’t wait. BUT! If there’s one thing we’ve learned about festival season, there is no escaping the sun and our number one absolute MUST HAVE item for festival season? Sun protection! In all forms! From sun creams, to sun sprays to sun sticks, we’ll be sharing our top 5 (in no par ..read more

In honor of Earth Day last weekend, here are some of the top eco-friendly, cruelty-free K-Beauty brands that you should try out to celebrate clean beauty and our love for our planet! What is Clean Beauty? With sustainability becoming a rising topic, the term "Clean Beauty" has been popping up frequently in our beauty industry. So what exactly is clean beauty and what does it mean? In simple terms, "Clean beauty" means that a product is made with consumers and the environment in mind, with safe, non-toxic, and transparent ingredients that are ethically sourced and environmentally friendly ..read more

Discover our NEW ARRIVALS and long awaited RESTOCKS from your favorite K-Beauty brands just in time to welcome spring! Check out new brand arrivals for skin care, body care, hair care, and more!  First up, we have a couple of exciting new arrivals from the new fan-favorite brand, Numbuzin, viral on Tik Tok for their No.3 line, which include the famous No.3 Porcelain Base-Skip Tone Up Beige, No.3 Super Glowing Essence Toner, and the No.3 Skin Softening Serum!  No.1 Pure Glass Clean Tone Up SPF 50+ PA++++ No.1 Glossy Essence Serum No.2 Thermal Water 89% Mineral Toner No.3 G ..read more