Aligning Processes and Maximizing Efficiency with HubSpot Service Hub Integration
SmartBug Media
by
2h ago
Businesses today are moving at lightning speed. As the market shifts and strategies evolve, leaders face intense pressure as they juggle revenue goals, cross-functional operations, and technology innovation.  Yet, even as the tide turns, customer satisfaction remains at the epicenter of any company’s success. At a time when executives are doing more with less, customer success leaders are searching for tools that create more efficient, effective, and complete solutions for resolving customer concerns, renewing brand trust, and solidifying long-term brand loyalty. HubSpot’s Service Hub del ..read more
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Troubleshooting Issues in HubSpot Service Hub Integration
SmartBug Media
by
3d ago
Ready to deepen your customer relationships beyond the basics? The HubSpot Service Hub can be a powerful tool for facilitating seamless customer service within your organization—and properly setting up and configuring integrations helps to unlock the full potential of this system’s features. Take it from HubSpot: Savvy customer service teams help turn issues into opportunities. Based on SmartBug’s expansive HubSpot experience, here are some common integration issues that can occur with HubSpot Service Hub, plus troubleshooting solutions and tips your team can use to proactively maintain your d ..read more
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Best Practices for a Smooth System Migration from Zendesk to HubSpot
SmartBug Media
by
3d ago
Shifting from Zendesk to HubSpot is a strategic move for businesses aiming to unify their operations across sales, marketing, and customer service. The most common motivators for a system migration from Zendesk to HubSpot are the improved integration, functionality, and support capabilities. Though beneficial, this transition demands careful planning and execution. It also necessitates thorough training to fully harness HubSpot's capabilities. A smooth shift enables businesses to improve customer engagement and operational efficiency.  By undertaking this change, companies are evolving ..read more
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Klaviyo Product Update Roundup for April 2024
SmartBug Media
by
1w ago
Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! &nb ..read more
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Demystifying Email Authentication Protocols + Compliance Requirements
SmartBug Media
by
1w ago
Email deliverability is the measure of how successfully your emails reach their intended inboxes. Getting an email from point A to point B seems fairly straightforward, but when you factor in spam filters and other potential roadblocks, deliverability is not as simple as it sounds.  In the third installment of our Mastering Email Deliverability series, we build on the concepts introduced in parts one and two, looking beyond the fundamentals of design, content, and reputation to explore email authentication protocols and other tools that play a significant role in improving deliverability ..read more
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Art of Pre-Trade Show Planning to Maximize ROI
SmartBug Media
by
1w ago
Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Not only does a good plan ensure that everything goes smoothly the day of, but it’s also necessary to maximize lead capture. A successful event is one that, at the minimum, is coordinated and enjoyable, but ideally also secures and converts valuable leads for your business. Pre-trade show planning should be your attempt to virtually wine and dine your top-tier targets to drive better results once the event rolls around (and, preferably, even after it’s concluded). Let’s get i ..read more
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Doing a HubSpot Integration? Find the Right HubSpot-Accredited Custom Integrations Provider.
SmartBug Media
by Alex Bisaillon
1w ago
In the dynamic landscape of digital marketing and customer relationship management, HubSpot produces one of the most powerful solutions for streamlining operations. Though HubSpot offers a wide variety of features on its own, its true potential (and yours) is in custom integrations that cater to specific business needs. Whether your organization is a startup or an established enterprise, working with the right HubSpot integrations provider is key to optimizing your workflows and achieving your business goals. But what makes a perfect partner? Glad you asked. Let’s unpack that. The Importance o ..read more
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Optimizing Email Sender Reputation and Building Trust with ISPs - Part 2
SmartBug Media
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1w ago
Whether we like it or not, reputations have a way of getting ahead of us and making first impressions on our behalf. In this second installment of our , we’re focusing on how to optimize email sender reputation and build trust with internet service providers (ISPs).  What Is Email Sender Reputation? Sender reputation reflects the level of trust that ISPs have placed in your brand’s emails. This rating is tied to the IP address your marketing emails are sent from and any associated domains, making it essential to monitor and prioritize good standing.  Factors of Influence: What Determ ..read more
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AI for Sales Success: Strategies to Benefit from HubSpot’s AI Solutions
SmartBug Media
by
2w ago
The obstacles sales leaders face are changing—fast.  Possible solutions are popping up quickly, too. You’ve likely heard about AI for sales tools, but it’s difficult to know what’s worth investing time into.  We’ll keep this simple. As it turns out, genuinely helpful and easy-to-leverage AI tools for sales are much closer than you think.  But more on that in a moment; first—is AI something you really need to have on your radar if you’re in sales?  What Is AI for Sales (And Why Is It Relevant for Me)?  AI can equip sales teams with content creation tools, automation age ..read more
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Aligning Marketing Strategies with Private Equity Investment Goals
SmartBug Media
by
3w ago
No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives.  However, making this shift is often easier said than done. In the trenches, aligning traditional strategies with unique, high-pressure environments can pose consider ..read more
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