Augmented Reality (AR) has seen huge growth over the past few years and is increasingly adopted by advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR. From mobile apps for interactive catalogs to one-off publicity stunts in shopping malls to augmented product p ..read more

Sales is never easy. When sales staff present large products, heavy machinery, and systems, they rely on drawings, pictures, and sometimes videos to illustrate what they are talking about. A hands-on model or even some form of interactive support rarely exists in sales talks with the customer because the product or machine simply can’t be brought along. Diving into a product The customers and other interested parties are generally used to being able to have a detailed look at the product in question. They expect that businesses and sales teams are able to describe, explain and illustrate all f ..read more

Sales is never easy. And when the sales staff are responsible for particularly small or built-in machine components they rarely have access to visual guides or physical objects to help them. What exactly does that mean? It is difficult in a sales conversation to explain functionalities and the added value of products that are sealed and therefore not visible from the outside. And it is not possible to demonstrate how they work without taking the product apart. For the prospective buyer, it is therefore almost impossible to understand why “this black box” is better than “that black box” – from ..read more

Museums today face a challenge in keeping a steady stream of visitors coming in. As technologies become embedded in everyday life, seeing a static sculpture, a fossil, or the ruins of a centennial building, do not seem interesting enough anymore — especially to younger audiences who have grown up in a digital world. How can museums remain relevant in our technology-driven society? Critic, curator and academic, Robert Hewison, says, “Museums are much more than repositories of objects; they are meeting places for people and ideas. Their future depends on remaining a dynamic part of the pu ..read more

Image Recognition is one of the technologies with more widespread use. Many different industries have been adopting it for different purposes. One of them is visual search, that connects images with digital content.  The use cases of image recognition are endless. Searching Products With an Image On how many occasions did you have a hard time trying to find the right keywords to find a product online? Over the past couple of years, visual search has become the holy grail of retail. Not only it lets customers find products without typing any word, which is already amazing, but it also ..read more

An Industry On the Verge of Dramatic Transformation eCommerce has stormed into the retail landscape, transforming the way we look for products and the way we shop. However, this change is affecting different industries to very different extents. While consumers have quickly shifted to online channels to buy goods like clothing or technology items, they are still reluctant to turn to eCommerce to purchase certain goods, like fresh or frozen foods. Don’t take us wrong. Food and beverage is actually the eCommerce segment with the biggest growth in the US, but the online market share, when compare ..read more

After the initial explosion of Augmented Reality, epitomized by the debut of Pokémon Go, some predicted its stagnation. However, far from that, and even after the initial excitement calmed down, it has continued disrupting the consumer market. There are many things that can be done with this innovative technology. As a matter of fact, it’s already one of the game-changers in the advertising and marketing sectors. No one wants to miss out on the AR phenomenon. Therefore, as we enter the holiday season, we have compiled a list of the coolest Augmented Reality Christmas gifts you can get ..read more

Do you sell standardized products or tailor-made solutions? Particularly in sales of products and solutions in the B2B area, you will find different sales tactics. Companies therefore often have one sales team for individual solutions (solution selling) and another for mainly standardized products (product sales). Sometimes these teams are not completely in sync, and why that is so is no great surprise: The team for solutions is largely focused on finding tailor-made solutions aimed at solving one specific problem for the customer. Product sales are focused on applying standardized solutions ..read more

Data is at the heart of any business strategy.  Businesses can use customer data to inform user experience and marketing strategies that positively correlate with purchase behaviors. However, many brands simply don’t know how to glean valuable insights from their mass amounts of data. Thus, it’s more critical than ever for brands to understand where their data comes from and how to leverage it to improve online conversions.  What’s the deal with ‘big data?’ Big data refers to the massive, unstructured streams of information that businesses generate on a daily basis. Not only are data ..read more

A powerful tool for your sales partners In order to increase sales and market shares and to open up international markets, companies often rely on retailers and sales partners as sales multipliers. To ensure the success of such a partnership it is paramount that all those involved understand the products and solutions of the company, and that they can clearly relay the added value and USPs to the customers. For external partners, courses help increase the level of knowledge. However, in practical terms, it often turns out that the knowledge of the external partners stagnate relatively quickly ..read more