A second parable about Wi-Fi monetisation. This article is part of a series. If you haven’t already, go and read “The Advertising Funded Bakery” here. Now let’s get started with the second part. Imagine that you own a restaurant. You sell a specific kind of cuisine and your restaurant is well known for having good customer service and the food receives good reviews too. One day while looking for ways to further improve your customer service, you notice that other restaurants have started handing out a bread plate to their customers before they order any food. This seems like a nice amenity tha ..read more

A parable about Wi-Fi monetisation. Imagine that you are the owner of a bakery.  Maybe a small shop in the central business district of a city or town.  Let’s assume that it is reasonably successful and that you have a sufficient number of customers every day to sustain your business.   As the business owner, you understand your fixed and variable costs quite easily.  You know that your ovens, facilities and staff are capable of making a maximum number of loaves per day and you know what that cost is.  You also know the quantity of raw ingredients (water, flour, salt, yeast),  gas, and electri ..read more