With Giving Tuesday 2020 just two weeks away (December 1, 2020), it’s more important than ever to make sure your charity’s strategy is ready to go. Giving Tuesday 2019 brought in nearly $2 billion, making it one of the best days of the year to engage your donors and reach new supporters. Whether you’ve been planning for months, or haven’t planned anything, it’s not too late to start a fundraising campaign. Models from Whole Whale predict an 18% increase of donations on Giving Tuesday 2020 over 2019, and the time to start planning is now. Below, we’ll give you some strategies to consider, no ma ..read more

When was the last time you took a step back and viewed your nonprofit from a donor’s perspective? When it comes to the donor experience, there is always room for improvement. Ask yourself: How can we provide the best donor experience possible? While answers vary from nonprofit to nonprofit, there are fundamental considerations that can apply to all organizations. In this article, we offer three tips to consider when evaluating your nonprofit donor experience. What is donor experience and why is it important? The donor experience consists of positive or negative interactions with your nonprofit ..read more

Capturing the attention of potential donors is one of the essential indicators of whether that person will donate, or more importantly, become a repeat donor. In the current crisis, it’s more important than ever to engage with donors during this crisis. We know it can be challenging to come up with fresh ideas for campaigns that engage donors but also keeps your community involved with your cause. That’s why we rounded up a list of campaigns that answer the “how to engage donors” question many charities are facing. In this article, we identify four campaign strategies that you can use at any t ..read more

In recent years, there has been a growing demand for brands to take accountability and champion social causes. Whether you’re looking to adopt new initiatives or create your own program, you should consider following these three corporate social responsibility trends in 2020. This will not only help your brand stay relevant, but it will also help improve your organization’s bottom line. Claim your charity What is corporate social responsibility? Corporate social responsibility (CSR) refers to any corporate effort to improve a brand’s environmental or social impact. While CSR programs look diff ..read more

Nonprofit and donor relationships are often tested during a crisis, which is why it’s important to evaluate your crisis management strategy. Donors are trying to determine where their dollar will help the most, and nonprofits are oftentimes just trying to stay afloat. We understand that it can be a difficult time for you and your donors, which is why we offer four ways you can strengthen donor relations during a crisis.  Claim your charity Four ideas to stay connected with donors during coronavirus Although each crisis is unique and presents different challenges, you can use the same basi ..read more

If you are one of the many nonprofit organizations facing the tough decision on whether to cancel your fundraising event, you are not alone. Events play such a critical role in fundraising and relationship building, so having to cancel them can cause countless problems. But sometimes, you’re left with no choice. As soon as you’ve made the decision to cancel your event, you need to communicate with your attendees. It will be much easier to communicate to all attendees with a singe event cancellation email, rather than having every attendee asking, “is the meeting canceled?” Writing a graceful e ..read more

“We are marching down the path of building the best enterprise-grade software for charity fundraising. System scalability and security are top of mind for our customers when it comes to technology." says Chi-Chao Chang, Chief Technology Officer At GoFundMe, we are focused on providing the best experience for our community. Our goal is to make fundraising faster, easier, and more efficient for anyone looking to raise money for a cause they care about. Since GoFundMe acquired CrowdRise a few years ago, we’ve been focused on how we can do this for the nonprofit space, making fund ..read more

In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause ..read more

Crowdfunding is an incredible way to raise money for your cause and to get your network of supporters involved in your mission. That’s why we recently teamed up with Nonprofit Tech for Good to host a webinar all about the basics of crowdfunding ..read more

Have a charity event coming up? Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event ..read more