This blog is the third in our series on MarTech for nonprofits. If you want a refresher on what MarTech is, check out the first blog here. If you want to know why every nonprofit organization should have a MarTech stack, read the second blog here.      MarTech Stacks, or Marketing Technology stacks, provide nonprofit teams with a vital way to create efficient and effective marketing efforts. But, how does an organization begin to piece one together?  The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarT ..read more

This blog post is the second of a series on MarTech. If you are unfamiliar with the term and what it includes or would like a refresher, check out the first blog of the series here.  Many know that nonprofits today are trying to accomplish more than ever and often, with fewer resources. Organizations can expand their impact by using tools designed to reach, cultivate, and convert constituents into customers or donors, and that is where MarTech comes in. Nonprofits can maximize their impact by utilizing MarTech tools and platforms to do the heavy lifting.    What Are the Benefits ..read more

What is the most impactful way to refresh your organization’s identity? Updating your brand’s visual guidelines.  You probably thought the answer would be redesigning your logo, but, below, our design expert will explain why revamping your visual guidelines is the better solution for this. You can have a beautifully designed logo, but the truth is that your audience cares more about the other visual ways you present yourself.    What Are Visual Guidelines? Visual guidelines are a reference tool that define the building blocks of your overall brand creative and provide guidance o ..read more

As a nonprofit fundraiser, only so much is under your control. You shape strategy, email volume, tactics, and more, but there are factors that no one can predict, let alone control.  The nature of the news is frenetic and fluctuating. At any given moment, world events, social movements, and all manner of crises can shift the fundraising environment as they unfold. These critical factors take up space in your donors’ social media feeds, minds, and wallets, which impacts their generosity and the funds you are able to raise.    As year-end—the most critical time to gain support for ..read more

For nonprofits in the U.S. and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year.  It’s more important than ever to share your mission in a way that is real, relevant, and sensitive to what’s going on within your organization’s environment and the impact of your work. Explore Media Cause experts’ top five communication tips to consi ..read more

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events.    While most organizations cut their marketing budgets first when times are tough, those who “keep the lights on” typically reap the benefits. By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs.    Benchmarking, forecasting ..read more

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content.   What Is Social SEO and Why Is It Important for Your Nonprofit? Let’s kick things off with some fundamentals.   SEO, short for “search engine optimization,” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Organic social is considered free, non-paid content created, uploaded, and shared within soc ..read more

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!    One of the most exciting things about MarTech is that it is an ecosystem that includes AdTech, SalesTech, web optimization, and more. When you work in MarTech, you have the opportunity to collaborate with colleagues across many departments and specialties and help the entire organizati ..read more

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. These monthly trends are written by Alex Piscatelli, Social Media Strategist. Happy New Year, and welcome to 2024! We’re back for this year’s social trends predictions. Let’s get into it.   Trend 1: Authenticity is King One of the biggest online cultural shifts we’ve seen in recent years is a huge emphasis on authenticity. The 2010s and even early 20 ..read more

Nonprofit organizations have always relied on donations and grants to fuel their mission. However, with the rise of e-commerce, there is an opportunity for nonprofits to increase their revenue and expand their reach. By leveraging e-commerce, nonprofits can sell products, accept donations online, and engage with their audience in new ways.    Explore the top three things your nonprofit can do to benefit from e-commerce.   1. Boost Donations by Offering an ‘Add to Cart’ Donation Option An ‘Add to Cart’ donation option on your website is one of the easiest ways for your nonprofit ..read more