How Nonprofits Can Use AI AI is quickly changing operations and capacity across industries. When it comes to nonprofits, AI can improve outcomes without straining resources by automating mundane tasks, personalizing outreach, improving donor engagement, and assisting with communication and productivity. In this overview, we’ll explore the best AI tools for nonprofits and learn how leveraging AI can help your organization achieve its mission more effectively and efficiently.  Improve Efficiency Often operating with limited resources, AI can streamline various administrative tasks, automate ..read more

Understanding Artificial Intelligence What is Artificial Intelligence? Lately, there has been a lot of buzz about artificial intelligence (AI) and its role in our society. Organizations everywhere, including nonprofits, are asking how AI can be used to improve what they do. Many of these want to learn how AI can help them with daily tasks, from data management to AI fundraising to marketing. When you have the right AI tools to minimize busy work and optimize your nonprofit’s operations, your team will have more time to focus on the essential nonprofit work that will always need a human touch ..read more

Fundamentals of Artificial Intelligence in Fundraising Artificial Intelligence (AI) is transforming how nonprofits approach fundraising. By leveraging AI, nonprofits can analyze vast amounts of data, identify patterns, and automate processes, making fundraising efforts more efficient and effective. AI technologies, like machine learning, natural language processing, and predictive analytics, are driving these innovations, enabling nonprofits to better understand and engage with their donors on an ongoing basis.  Leveraging AI for Donors Cultivating Donor Relationships with AI AI can help ..read more

It’s June, and another Google-imposed deadline is looming for digital marketers on July 1st. You might still be exhausted from the constant reminders about Google Analytics 4 (GA4) last year. You might find yourself relying more on other forms of data outside GA. But this latest change is one you still need to pay attention to—before it’s too late. If you’ve logged into a Universal Analytics (UA) property lately, you’ve been greeted by a delightful new doomsday clock. This time around, it’s not about UA properties no longer reporting new data (that was last year). This time, it’s about UA prop ..read more

Effective communication is the key to successful project management, especially with the shift to hybrid and remote work environments. Managing projects and teams can be tricky, even in an office, but careful communication must happen in all work formats to ensure smooth processes and high-quality work. Approaching project management practices with curiosity rather than judgment allows you to create an atmosphere of clarity and exploration rather than confusion or tension.   Discover simple tactics and how to apply them to better your nonprofit’s project management, and learn when yo ..read more

“Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out content. However, creating shareable content is another beast.  Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. Here are some helpful tips for creating compelling content for nonprofits. 5 Tips For Creating Shareable Content 1) Create Visually Appealing Graphics 2) Provide Valuable Content Your Audience Will Want To A ..read more

Fostering Authentic Relationships With and Amongst Your Audience  Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year. That’s why we started this series—the building blocks of a digital advocacy campaign—so you can be successful in your digital advocacy efforts.  We began this series with Part 1: Telling an Impactful Story through The 5 Building Blocks of a Digital Advoc ..read more

At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world.  Digital advocacy allows us to tell our stories creatively and on a scale that wasn’t previously possible. Whether you’re working to end sexual violence or advocating for unhoused residents, the first building block of a successful digital advocacy campaign begins with telling an impactful story.  #1. Identify Your Own Story What ignites your passion for ..read more

This blog is the third in our series on MarTech for nonprofits. If you want a refresher on what MarTech is, check out the first blog here. If you want to know why every nonprofit organization should have a MarTech stack, read the second blog here.      MarTech Stacks, or Marketing Technology stacks, provide nonprofit teams with a vital way to create efficient and effective marketing efforts. But, how does an organization begin to piece one together?  The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarT ..read more

This blog post is the second of a series on MarTech. If you are unfamiliar with the term and what it includes or would like a refresher, check out the first blog of the series here.  Many know that nonprofits today are trying to accomplish more than ever and often, with fewer resources. Organizations can expand their impact by using tools designed to reach, cultivate, and convert constituents into customers or donors, and that is where MarTech comes in. Nonprofits can maximize their impact by utilizing MarTech tools and platforms to do the heavy lifting.    What Are the Benefits ..read more