If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. On the organizational level, you will build a skilled workforce prepared to meet your constituents’ evolving needs, and on an individual level, employees will feel engaged, valued, and committed to your cause. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs. By following them, your organization will experience greater employee satisfaction and an enhanced ..read more

The average internet user spends nearly seven hours online every day. Between keeping up with global news and connecting with loved ones on social media, your donors have countless reasons to be online. Considering the amount of time they spend on their devices, your nonprofit can tap into many opportunities to bring donors closer to your mission. In this guide, we’ll share five strategies for developing meaningful online donor experiences, including: Improve your website accessibility. Accept multiple ways to give. Encourage two-way communication on social media. Add virtual events ..read more

Americans are loyal supporters of small businesses. In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. To encourage more traffic from local customers, your small business should build connections and deep relationships within its community. For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with ..read more

To further your nonprofit’s mission, sometimes you need to take direct action. Whether that means creating a public petition or hosting a rally to draw attention to your cause, your supporters will play a vital role in the success of your chosen advocacy efforts. That’s why many organizations choose to launch grassroots campaigns — advocacy initiatives designed to encourage large numbers of supporters at the local level to advocate for change. This article will explore the basics of grassroots advocacy and the steps your nonprofit can take to plan your own campaign. What is a gr ..read more

Imagine seamlessly organizing a gala, charity run, or community fundraiser with a tool that simplifies your workflow and maximizes impact. This is the power of event management software for nonprofits. With this software, you can turn complex logistics into smooth, well-executed events that exceed your organization’s goals. In this article, we’ll discuss how to utilize event management software, its benefits, and how to choose one to ensure every event is a stepping stone toward your mission’s success. How Can Nonprofits Use Event Management Software? Event management software enables non ..read more

Many nonprofit professionals first interact with grants by helping write a grant proposal. If you’re tossed into a grant writing project with no guidance or training (just the task of securing crucial dollars for your mission), what should you do? First, remember that you’re not alone! Grant writing is a fairly universal, shared activity among nonprofits. There are tons of resources and experts out there willing to share their insights and get you up to speed with a new skill set. Online grant writing courses are the most popular options these days for their convenience and flexibility. If you ..read more

The success of most nonprofit organizations is dependent on reliable and consistent supporters. Donations may ebb and flow. Events may come and go. Volunteers may be temporary, but overall, the stronger and more reliable your members are, the better your organization will perform. So what then is the key to maintaining a strong, consistent, and reliable membership? It’s member engagement. Simply put, nonprofits that know how to keep their members engaged and can do it year after year will be more successful. Organizations should be able to track, collect, and decode data connected to ..read more

Have you ever Googled something and noticed an advertisement at the top of the results page marked “Sponsored?” You’re looking at a Google Ad, an advertisement placed by an organization to promote their services, products, or mission. Your nonprofit can use these ads to promote your mission, inform people about involvement opportunities, and encourage online donations—all for free, through the Google Ad Grant (more on securing this grant below). But for your nonprofit to drive results from its Google Ads, you need to ensure your ads are compelling and encourage internet users to take action. L ..read more

In a multichannel fundraising strategy, corporate giving is one of the most effective fundraising avenues for nonprofits. According to 360MatchPro’s guide to corporate giving programs, these charitable initiatives offer nonprofits benefits like diversified funding sources, greater brand awareness, and stronger community relationships. With that in mind, how can your nonprofit earn more from this lucrative fundraising avenue this year? This guide explores these strategies to increase corporate giving revenue: Share stories about the impact of corporate giving. Search for businesses with shared ..read more

From the moment attendees check in to your event, you want to capture their attention and provide an unforgettable experience. Ever considered turning your event into a series of games or challenges that encourage attendees to take desired actions and enhance their event journeys? Enter event gamification. When you incorporate game-like elements and challenges into your event, you excite your attendees and encourage their active participation. It’s a creative way to transform your event and make it stand out from others in the nonprofit sector. In this guide, we’ll explain why event gamificati ..read more