Gift your Gherkin? Peel the wrapper cheese? Dip fries in milkshake? Always order a cheeseburger on the side or found yourself constructing a table on your lap on the last train home? McDonald’s is rich with hundreds of relatable truths that surround their iconic menu items. This new platform "Only at McDonald's" shines the spotlight on them, names them and gets people going ‘Yeah, I do that'. This massive campaign will be popping up over all over your telly, your street, your socials and in your ears throughout the year. Here's the first drop of print ..read more

McDonald’s invited me back once more to shoot this years Festive Food Campaign. I shot food stills that had to look truly delicious but take on various plug together modular formats. I also directed three TV campaigns taking on those small Christmas jobs and the little rewards you give yourself as you tick them off ..read more

I’m delighted to announce that Jelly has won GOLD at the Association of Photographers (AOP) Awards. I’m really proud to be recognised by the industry for something that is so silly but full of joy ..read more

Just as everyone is gearing up for Christmas Time I’m presenting some BBQ work for Hellmann’s. I’ve finally been able to get my hands on these films shotin the studio in Serbia last year. We created these two films (alongside some others to be released) to showcase how Hellmann’s can elevate a simple sandwich or BBQ to another level ..read more

Introducing Bailey’s Churros - A remix of the classic Bailey’s Irish Cream with a Latin X Cinnamon twist. I directed a TVC and took some stills to showcase some delicious cocktails you can make with the product too. Click to see the full film ..read more

The team at McDonald's have had me working across their new campaign to celebrate 50 years in the UK. We have been dialing up the nostalgia of children's birthdays spent in McDonald's in the 80s and 90s and trying to capture that joyful spirit. It's old meets new, nostalgic setting, modern food and of course Dexter smashing his VO as always! I've shot several parts on this campaign from TV to Advertising stills and the video food porn moments on the point of sale kiosks and the big screens behind the tills. This TVC celebrates the range of food being offered for McDonald's Birthday, we shot tw ..read more

I was delighted to be invited back for a second Alpro shoot highlighting a varied collection of non dairy products. I love how varied my job can be, switching between tabletop sets and large scale sets, but I think we crated a beautiful series, perfect for multi territory advertising. We had a fantastic time shooting with a brilliant team ..read more

In January I was lucky enough to shoot a MONSTER project for McDonalds UK. They have made their burgers EVEN better, their best burgers ever! The meat is juicier and hotter, the cheese is meltier, the salad is fresher and the buns are toastier and more brioche. For my money there’s a big improvement and brings the product closer to the more hipster high street burger chains whilst retaining a fantastic price point. Over the last few years I’m extremely proud to have been part of a movement to make the brands food aesthetic more delicious and more real and I think this is a big step forward ..read more

I spent several months in Hamburg in 2023 shooting for McDonald’s Germany with the brilliant Scholz and Friends. We shot almost every item on the menu as part of the launch of their new Best Burger campaign, creating a new look with a looser more delicious food world. The shoot came with various technical challenges around workflow, layers, focus stacking and different angles to be captured of the same build, but I'm particularly proud that you can look at the images and even without a logo know that it's McDonald's. That is whilst having pushed the brand forward, away from the plastic, fake ..read more

In early 2023 I was asked by McDonald’s to shoot some Stills and TV Commercials for their SAVERS items. The affordable classics, Cheeseburgers, Double Cheeseburgers and Mayo Chicken. These have historically been single menu items but they have become part of the bigger McDonald’s world and are now available as meals. We shot them against a simple out of focus background which we colour coded to the products, then it was a case of making them look delicious for the price… though maybe not quite as tasty as a Big Mac so the customer might still upgrade once they are in the restaurant or at the ..read more