I was delighted to be invited back for a second Alpro shoot highlighting a varied collection of non dairy products. I love how varied my job can be, switching between tabletop sets and large scale sets, but I think we crated a beautiful series, perfect for multi territory advertising. We had a fantastic time shooting with a brilliant team ..read more

In January I was lucky enough to shoot a MONSTER project for McDonalds UK. They have made their burgers EVEN better, their best burgers ever! The meat is juicier and hotter, the cheese is meltier, the salad is fresher and the buns are toastier and more brioche. For my money there’s a big improvement and brings the product closer to the more hipster high street burger chains whilst retaining a fantastic price point. Over the last few years I’m extremely proud to have been part of a movement to make the brands food aesthetic more delicious and more real and I think this is a big step forward ..read more

I spent several months in Hamburg in 2023 shooting for McDonald’s Germany with the brilliant Scholz and Friends. We shot almost every item on the menu as part of the launch of their new Best Burger campaign, creating a new look with a looser more delicious food world. The shoot came with various technical challenges around workflow, layers, focus stacking and different angles to be captured of the same build, but I'm particularly proud that you can look at the images and even without a logo know that it's McDonald's. That is whilst having pushed the brand forward, away from the plastic, fake ..read more

In early 2023 I was asked by McDonald’s to shoot some Stills and TV Commercials for their SAVERS items. The affordable classics, Cheeseburgers, Double Cheeseburgers and Mayo Chicken. These have historically been single menu items but they have become part of the bigger McDonald’s world and are now available as meals. We shot them against a simple out of focus background which we colour coded to the products, then it was a case of making them look delicious for the price… though maybe not quite as tasty as a Big Mac so the customer might still upgrade once they are in the restaurant or at the ..read more

Alongside a series of TV Commercials and social films I was also tasked with shooting a series of billboards for Flora Buttery and Plant Butter. The task was to make their product look as good as butter, the same taste but with eco credentials. The deliciousness was key, alongside an oozy melty quality. We also had to shoot to various crops in one image that had to work with bending winding text that wraps around the product. A few asks but a beautiful global campaign that I was delighted to be a part of ..read more

Way back in January last year I was lucky enough to spend the day in Putney at the Nando’s test kitchen shooting some big billboard posters showcasing their delicious and iconic food. It was their first ever shoot with an advertising agency so we took some time carving a path for their food look, how lifestyle it is versus how controlled, how their props may work etc. As always it was a fantastic day and my thanks goes out to NCA, Peter Bailey, Jack Sargeson Food Stylist, Jess Elcock (props) and Ben, Nick and Bruno assistants and digi ..read more

Way back in June I was asked by Doritos to create a mountain of Doritos for their new Doritos Dippers. A crisper crunchier version of Doritos perfect for Nachos as they don’t get soggy. We were given some strict instructions around making a mountain whilst still restrained by portion control. Udo our food stylist and DOP Tim Fok did a superb job alongside Voice Over GOD of the silver screen, Red Pepper ..read more

Two brand new spots from an epic job with Flora. Shot in Istanbul with the brilliant team at DARLING Films and Lucky Generals, we created a whole host of crops and cut downs, from 9.16 options to 30’s, 20’s, 10’s and 6’s across a whole host of territories and recipe alteration requirements. It was a mad matrix but also a creative joy to create a system that delivered on production, creative and of course taste. The absolute dream team on this and one of my favourite jobs to date ..read more

Earlier this year I was invited back by McDonald’s to recreate my very first major campaign for them… Breakfast! We based everything on the glorious morning sunrises just kicking the edges of the beautiful food. As always with McDonald’s there was a puzzle around backgrounds, crops, angles and being able to make each food item work at various formats with and without other items including a coffee you can see into, hence the higher angle compared to last years more foodie formats. Ultimately though I think we delivered another McDonald’s brief that really feels like food and makes you hungry f ..read more

I’m really excited to finally be able to share these images from Alpro’s European FEED YOUR YOU campaign. I worked with the brilliant team at VMLR Y&R to create a series of nine photographic images to accompany strong “FEED YOUR YOU” titles. Taking the springboard from copy like… “Making Decisions Is Hard” and “So You Dribble A Bit Cool” we built sets, cast models and created our scenes to work with and without type across a range of products and crops. A brilliant team as always, thanks to Charlotte, Hedwig, Dot & Kevin at Alpro, Adam, Zach, Harriet, Ellie, Fiona and Stephen at VMLR Y ..read more