5 Things to Do That Can Help You Make a Great Nonprofit Hire
Moceanic
by Jeff Brooks
1w ago
Is it time to hire someone new to work at your nonprofit? That’s one of the most important – and intimidating – decisions you make if you’re at a growing organization. Staff is at or near the top of expenses, and their impact on revenue can be huge. When a new hire doesn’t work out, it can be devastating. Whether you’re hiring to keep up with expanding workload or to replace someone who has left, here are some thoughts to help you make the best decision… 1. Carefully define your goal for hiring If the hire is for a fundraising job, it’s important that the person will bring in more revenue than ..read more
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What to Do if Your Year-End Fundraising Didn’t Meet Your Goals
Moceanic
by Jeff Brooks
2w ago
It’s among the most stressful things that can happen in fundraising: You’ve been through the critical year-end when so much revenue comes in … but the dust has cleared and the numbers are staring you in the face: Your Year End fundraising didn’t work as you needed it to. You’re behind. And now you’re in what for many is a much slower season. Do you just chalk it up to bad luck, hope the damage doesn’t cost you or others your jobs and wait until next year end? No. You get active right now. There’s a lot you can do to make up some (or maybe a lot) of that lost revenue. Here’s an action plan for ..read more
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Year-End Self Care to Help You Stay at Your Best
Moceanic
by Moceanic Team
1M ago
You’ve heard the old joke about being a professional fundraiser: It’s like being in a pie-eating contest where the prize for winning is more pie. It can feel a bit out of control at times. Especially this time of year, when everything comes to a head: Your most important campaigns. Events. Online giving. It’s all happening, and it has to go well… And it’s all up to you! Are you taking care of yourself? I hope you are. Self-care should be at the top of your (long) to-do list. Because if you don’t take care of yourself, you could suddenly find yourself unable to keep up with the rest of the list ..read more
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3 Elements of Every Effective Fundraising Story
Moceanic
by Jeff Brooks
1M ago
There’s a lot of theory about storytelling out there. Some of it is very helpful for hardworking fundraisers like you. Here’s what Writer’s Digest says every story needs: Orientation: The beginning of a story must grab the reader’s attention. Crisis: Something that turns the main character’s world upside down. Escalation: Things get more urgent and in need of a solution. Discovery: The main character makes a discovery that changes their life. Change: Transformation happens. American researcher Joseph Campbell studied mythology all over the world and found that it almost always followed ..read more
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5 Proven Ways to Make Your Fundraising Life Easier
Moceanic
by Jeff Brooks
2M ago
Call me lazy. I prefer to call myself busy. Either way, I’m always looking for ways to make life easier. And you and I are in the same boat: We create fundraising messages, and it’s hard work.  Especially this time of year. We pretty much give up on the idea of “free time” starting in September.  So, based on many years of intense research, here are a few ways to keep your fundraising life as manageable as possible: Start with a Brief One of the worst ways to over-pack your time is for something to go wrong that forces you to do over work you’ve already done. It always seems to happe ..read more
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4 Things Fundraisers Should NOT Be Afraid of
Moceanic
by Jeff Brooks
2M ago
A couple of weeks ago, we looked at some things that fundraisers should be afraid of. After all, knowing what to be afraid of is a basic survival skill. But just as important is knowing what not to worry about. Here are some truly non-scary things that should not be haunting your dreams. They get a lot of attention, and they scare a lot of fundraisers. But they really shouldn’t. Donor Fatigue Donor fatigue is a theoretical state in which donors get tired of hearing about some specific topic — sometimes giving in general — and they become unresponsive. It’s often given as the reason things aren ..read more
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Here’s an Easy Tool that Can Turn You into a Fundraising Genius
Moceanic
by Jeff Brooks
3M ago
How often do you see fundraising that asks donors to do things like these? Will you help us do our work by sending a generous contribution? Stand with us today in this important cause. Please show your support for our work. You see it all the time, right? That’s too bad because abstract calls to action like these are a quick path to weak fundraising results. Donors are far less likely to respond to abstract, non-specific asks. The secret to getting a good response is a solid fundraising offer—a call to action that’s specific, clear, and motivating. If you have a great offer, you can get almo ..read more
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Fundraisers: 3 Surprising Scary Halloween Monsters
Moceanic
by Jeff Brooks
3M ago
When I was a kid, the main point of your Halloween costume was to be scary. That’s why we were ghosts, vampires, werewolves, and Richard Nixon. The kids showing up at my door on Halloween these days seem to have moved on from the scary requirement. They’re all firefighters, ballet dancers, teddy bears, and other decidedly non-scary things. But here’s the thing: Just because they don’t look scary, doesn’t mean they won’t do scary things. A nurse can still TP your house. Luke Skywalker can graffiti your sidewalk.  There are some non-scary scary things in fundraising too. Things that are per ..read more
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Are You Fundraising in the Right “World”? It Makes All the Difference!
Moceanic
by Russell James
3M ago
One of the reasons fundraising is such a challenge is that all of us – donors and fundraisers alike – live simultaneously in two different worlds:  “Story World,” the part of the human mind that acts on emotion, social cues, and stories. “Commerce World,” where we look at facts, figures, and consider things in the cold light of objective reality. Story World is the more important one. It’s the engine that drives charitable giving. That’s where we fundraisers need to spend most of our time and energy. But Commerce World is always there too, lurking in the background, bringing accounting ..read more
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Arts Fundraising Is DIFFERENT – and You Can Do It!
Moceanic
by Jeff Brooks
3M ago
I may have led you astray. It was an oversight, and I’m not the only one who has done this particular disservice for my fellow fundraising professionals. If you are a fundraiser for the arts (or causes similar to the arts) and you’ve sought fundraising training, I (and many others) may have been told things that don’t quite apply to your fundraising. Like “Fundraising is all about helping other people.” True for most fundraisers. Maybe not for you. When you’re fundraising for the arts, there’s a fundamental difference from most other types of fundraising: Donations don’t only help other people ..read more
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