These 3 Types Of Nonprofits Spend The Most On Advertising According To This 2021 Study
Kindful Blog
by Koby Langner
2M ago
The Nonprofit Advertising Benchmark Study is a report from Whole Whale, a B Corp digital agency that works with nonprofit and social impact organizations. Whole Whale works with nonprofits and published this data to help organization leaders have a better idea of how to set their fundraising and advertising budgets. The data in the study comes from Cause IQ, the leading nonprofit data platform.  To create a large enough sample size for the data set, we looked at the IRS Form 990s of 7,171 U.S. 501(c)(3) organizations. The organizations we chose disclosed an annual revenue from 2018-2019 ..read more
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Fundraising Basics: Understanding the Donor Cultivation Cycle
Kindful Blog
by Madison Gonzalez
2M ago
In this blog post, I’m going to focus on something I think all fundraisers should know about in order to be more effective at their jobs: the donor cultivation cycle. First, what is the donor cultivation cycle?  The donor cultivation cycle describes how you identify potential donors, encourage them to give, and then steward those who make a donation to your organization.  This is referred to as a cycle because you’ll want to secure that second or “golden” donation and because you may want to reach out to supporters who didn’t donate after your first appeal. This means you’ll often fi ..read more
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5 Last-Minute Fundraising Tips To Secure End-Of-Year Donations
Kindful Blog
by Rachel Muir, CFRE
4M ago
I know that this is a stressful time for fundraisers who are hoping to hit their ambitious end-of-year goals. The good news is that there’s still time to tap into this season of generosity and raise more funds than ever before!  Here are five last-minute tips to help you close more end-of-year gifts!   Tip #1: Pick up the phone to solicit gifts.  Making phone calls is one of the least expensive and most powerful fundraising strategies when it comes to soliciting a year-end gift!  If you haven’t started making phone calls yet (or even if you have!), here’s a sample scri ..read more
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How Investing In Ongoing Nonprofit Professional Development Keeps Fundraisers On The Ball And Ahead Of The Game
Kindful Blog
by Margaret Battistelli Gardner
1y ago
What do these scenarios have in common?   An organization in London raised five times its original fundraising goal on a particular project. A fundraising professional from Texas crafted a monthly giving program from scratch. A Nepalese fundraiser started the very first conference for fundraisers in his country. Each of those scenarios provides an example of the power of investing in ongoing professional development for fundraisers and what can happen when education inspires people to step out of their comfort zones. One study, “Major Gift Fundraising: Unlocking the Potential for Y ..read more
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Actionable Insights Hidden In Your Acquisition Results
Kindful Blog
by Jackie Smith
1y ago
When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at—or what to do with that information once they have it.  At the conclusion of every acquisition campaign, you should do a thorough review of the campaign’s results. This includes taking a comprehensive look at all of the things that went right and, conversely, what you need to improve on before running your next campaign. When done correctly, this review will generate action items for your team.  I understand the desire to move on once a campaign is over. Trust m ..read more
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9 Ways To Thank Your Volunteers This Giving Season
Kindful Blog
by Madison Gonzalez
1y ago
As you’ve likely seen, volunteers can have a tremendous impact on the work you’re able to do.  There are “boots-on-the-ground” volunteers who show up in person to help out, vendors who donate supplies or make in-kind donations, those who help you fundraise, and more. No matter how they support your mission, one thing all of these volunteers have in common is that they deserve your gratitude.  Thanking donors is a common best practice, but thanking volunteers is just as important for retention, appreciation, and morale.  Here are 9 impactful ways for your nonprofit to thank your ..read more
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Giving Tuesday Resources For Nonprofits
Kindful Blog
by Kindful
1y ago
If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. In 2020, nonprofits raised $2.47 billion—just in the United States! Kindful customers raised more than $11.4 million in 2020, which is a 142% increase over the amount raised in 2019. Exciting, right? This is a huge opportunity to raise money and invite people to get more involved in your mission. But that much pressure can also lend itself to anxiety. If you’re unsure of where to start when it comes to taking advantage of this giving day, we’ve got good news: We comp ..read more
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How To Make Your Year-End Appeal Stand Out So You Bring In More Donations
Kindful Blog
by Jackie Smith
1y ago
If you’re like most nonprofit professionals, you’re probably wondering how to improve your year-end appeals to make the most of this important time of year.  While tried-and-true fundraising techniques like telling a great story and appealing to a donor’s logic and emotions are important, this year I also recommend getting personal to help your appeal stand out. Here’s how you can get personal when designing your end-of-year appeals. Segment your donors. Segmenting your donors allows you to create custom messages for specific audiences. This often leads to increasing your average gift siz ..read more
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9 Ways To Thank Your Donors This Giving Season
Kindful Blog
by Madison Gonzalez
1y ago
We all know how important it is to thank your donors.  However, while anything is better than nothing, you need to do more than saying thank you in a donation receipt email. Being thoughtful about how you thank your donors will help build rapport with them and improve the odds that they’ll come back and make the second (or golden) donation.  What better time to start thanking your donors than during the end-of-year giving season? In this post, I’ll cover some standby ideas and hopefully spark new ones for how to switch it up when saying thanks. Here are 9 ways to thank your donors. 1 ..read more
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How To Make Acquisition Goal Setting A Breeze
Kindful Blog
by Jackie Smith
1y ago
Some people love setting goals. I know this, as I’m one of those people! The thing I love about it is that I know I’m getting closer to my goals even when I don’t achieve them. Every step forward gets me closer to achieving what I want to achieve in the end, and that progress keeps me motivated and engaged.  Today I want to talk about the goals you have for your nonprofit, specifically your goals around acquisition. I’m focusing on acquisition because achieving your acquisition goals will help your organization grow to be more sustainable and have a bigger impact. That means you’ll be abl ..read more
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