A Change in Mindset
Fundraising Fundamentals
by Tobin Aldrich
3w ago
In 2022 we experienced the first (nearly) year of post-pandemic fundraising. If anyone was hoping for a return to ‘normal’ they must have been sorely disappointed. We went straight from the Black Death to a major war in Europe, which was swiftly accompanied by rampant inflation and a cost-of-living crisis. Oh, and the planet’s on fire. It all makes us in our jobs as fundraisers look rather small and insignificant. But the fact is there is more need of us than ever as pressure on non-profits to respond to the multiple crises continues to increase. And in 2022 fundraisers were severely tested t ..read more
Visit website
Is this the future of Child Sponsorship?
Fundraising Fundamentals
by Tobin Aldrich
5M ago
I’ve spent a lot of my career working on individual giving programmes and in particular focusing on regular giving.  The late 1990s and early 2000s was the heyday of regular giving in the UK and the model of mass recruitment of monthly donors primarily through face to face has spread across the fundraising world.  But the world has got a lot more complicated since then. When I started in fundraising, the gold standard for a regular giving product was Child Sponsorship.  The charities with child sponsorship programmes had the highest value supporters with the best retention of a ..read more
Visit website
The CRM Dilemma
Fundraising Fundamentals
by Tobin Aldrich
7M ago
  One of the real joys of being a strategic consultant is the variety of clients you work with. In the past year or so, we’ve worked with organisations from across the UK and Ireland and countries as varied as the US, Bangladesh, Egypt and Uruguay. We’ve worked with non-profits of pretty much every description and cause area from local and regional charities to massive UN organisations. The projects we’ve done have been incredibly varied, including market entry studies, auditing and reviewing fundraising and marketing functions, developing major appeals and campaigns, creating ..read more
Visit website
Fundraising Responses to Ukraine
Fundraising Fundamentals
by Tobin Aldrich
11M ago
We’ve been having lots of calls with people since the start of the war in Ukraine as our humanitarian friends and clients formulate their responses to the crisis. With no end in sight to the conflict, there’s no doubt we are looking at a vast humanitarian emergency for a considerable time to come.  Our jobs of course are to help mobilise the resources to fund this. All the evidence is that there is vast outpouring of support from people and organisations all over the world for the people of Ukraine.  This can sit uneasily with those of us who are very conscious of the crises that ha ..read more
Visit website
Leadership after the Crisis
Fundraising Fundamentals
by Tobin Aldrich
1y ago
I don’t know about you but 2021 for me was just a long slog. After the constant crisis that was 2020, this year has been less of an emergency but has consisted of a seemingly endless series of challenges as organisations adjust to a Covid world. And 2022 looks like starting the same way. This is all… quite tiring really. We see this fatigue across very many of our clients. While the charities we work with have, for the most part, had a reasonable year in 2021 (fundraising results have held up fairly well if not hitting the peaks that were achieved at points in 2020), it has felt like really h ..read more
Visit website
Where will we find our new donors?
Fundraising Fundamentals
by Tobin Aldrich
1y ago
One of the changes in fundraising we’ve noticed since the pandemic is that there is increased focus from many charities on developing their individual giving programmes. Whether it’s existing programmes that have been struggling in recent years (often since 2015 and Olive Cook) or charities seeking to develop individual giving from scratch , there is definitely increased interest and investment in this area.  And lots of very busy fundraisers, agencies and consultants. Of course any successful individual giving programme has to be built on a proper understanding of the audiences being re ..read more
Visit website
Now We Are 5
Fundraising Fundamentals
by Tobin Aldrich
1y ago
It has been 5 years since Imogen Ward and I created the company now known (after Mark Astarita joined in 2017) as AAW. It has been quite a ride. September 2016 feels like a different world now. Our idea, when we set up AAW, was that there was a space for an agency that combined strategy consulting for charities with finding the people who will implement those strategies. This was something of a leap of faith at the time but the logic of combining strategy with people consulting has looked increasingly compelling over time. Our view in 2016 was that fundraising as had been practised over the p ..read more
Visit website
The New World of Fundraising
Fundraising Fundamentals
by Tobin Aldrich
1y ago
Over a year into the Covid crisis the future that all of us face is still very uncertain. What do we know about the long term implications of the pandemic on the non-profit sector and for fundraising specifically? There is much we don’t know – how long the crisis will last and what condition our societies will be at the end of it is just the beginning of our ignorance. All we can do is to look at what has happened so far and try to identify what look like trends that might last. All world economies have taken huge damage and government debt has reached unprecedented levels. What that means lo ..read more
Visit website
What Now for the Aid Agencies?
Fundraising Fundamentals
by Tobin Aldrich
1y ago
Who would want to be an international development charity just now? Giving from individuals in the UK (and Ireland) to international development causes has been declining for years. By some estimates, the proportion of UK individuals donating to international charities has halved in the last two decades. Total voluntary income of the top 20 UK international development charities fell by 5% between 2016 and 2018. A significant section of the UK’s unlovely mass media close to the current government have a definite bias against perceived “lefty” aid agencies and can be expected to jump on any sc ..read more
Visit website
A Year Like No Other
Fundraising Fundamentals
by Tobin Aldrich
2y ago
photo Kelly Sikkema via Unsplash I know we’ll all be happily shot of 2020 at this point but before we do let’s take stock of where the fundraising world stands at the end of this tumultuous year. Since March we have I think gone through a number of stages in terms of how the charity sector has responded to the pandemic. First we had the emergency stage. All organisations responded to the immediate crisis, the new demands on their services, the hits on their income, the pivots to home working and new delivery models. This took most organisations up to around June. It was an exhausting but adren ..read more
Visit website

Follow Fundraising Fundamentals on Feedspot

Continue with Google
OR