As digital transformation continues to rewrite the rules of supporter engagement, nonprofits must harness the power of data to stay relevant and impactful. No matter your cause, understanding the latest nonprofit marketing statistics is more than a strategic advantage; it’s a necessity. To help you stay ahead of the curve, we’ll share key statistics and […] The post 45+ Nonprofit Marketing Statistics To Shape Your Outreach appeared first on Getting Attention ..read more

When it comes to marketing your nonprofit, chances are that you’ll be doing a lot of writing. From fundraising appeal emails and thank-you letters to social media announcements and website content, almost all of your nonprofit’s external communications involve text. As such, this means that every nonprofit, whether they have a dedicated copywriter or not, […] The post Creating Meaningful Messages: Copywriting For Nonprofits appeared first on Getting Attention ..read more

What if you could provide Google users looking for your nonprofit with all the relevant details they need to get in touch with you right from the search engine results page? With Google My Business, now called Google Business Profiles, this has fortunately been a reality for some time. Despite the name of this feature saying […] The post What To Know About Google My Business for Nonprofits appeared first on Getting Attention ..read more

Nonprofits operate in a unique intersection of passion and practicality, striving not only to champion their causes but also to engage a community of supporters who are just as dedicated. At the core of this engagement lies an integral yet underappreciated tool: nonprofit content marketing. While many nonprofits recognize the necessity of marketing for donor […] The post Nonprofit Content Marketing: Create Content Supporters Love appeared first on Getting Attention ..read more

When it comes to making professional connections, LinkedIn is the go-to website for individuals, businesses, and nonprofits like yours. Often, LinkedIn is used as a platform for job recruiters and job seekers to connect. However, along with finding valuable new employees, there’s even more your nonprofit can do with a LinkedIn account. To discover how […] The post Expand Your Professional Network: LinkedIn for Nonprofits appeared first on Getting Attention ..read more

Picture this: You see an ad on social media for a nonprofit. You click on it, but the website has a different logo. For most of us, this would seem suspicious, and the donor journey would stop there, even if the organization was completely legitimate. When it comes to marketing your nonprofit, consistent branding is essential. […] The post Consistency and Impact: Creating a Nonprofit Style Guide appeared first on Getting Attention ..read more

Facebook boasts an average of over 3 billion monthly visitors, and the platform generated $135 billion in ad revenue in 2023. Consider how many of your nonprofit’s current and future supporters currently contribute to these staggering figures. Your nonprofit may already have a Facebook account it uses to connect with supporters and spread awareness of your […] The post How to Optimize Your Facebook Ads for Nonprofits: 7 Tips appeared first on Getting Attention ..read more

From raising funds and spreading awareness to informing beneficiaries about your services, marketing is essential to helping your nonprofit fulfill its mission. However, knowing how to market your cause, what platforms to use, and if your marketing strategy is effective requires expertise your nonprofit’s team might not have. Fortunately, nonprofit marketing agencies are in large supply. These […] The post Why and How to Work with a Nonprofit Marketing Agency appeared first on Getting Attention ..read more

Most nonprofits are familiar with matching gifts. But how many organizations actually pursue them with a dedicated strategy? According to Double the Donation, $4-$7 billion in corporate matching gift funds goes unclaimed every year. When 78% of donors have no idea if their employer matches gifts, the group is not completing the matching gift forms […] The post How to Use Matching Gift Forms 101: A Nonprofit Guide appeared first on Getting Attention ..read more

If you work for a higher education institution, you know that marketing your mission is essential to bring in generous donations that fund your school. But did you know you could maximize existing donations through corporate matching gifts? To pair matching gifts and higher education, you need an actionable plan. That’s where this guide comes […] The post How to Win With Matching Gifts And Higher Education: A Guide appeared first on Getting Attention ..read more