The Role of Artificial Intelligence in Major Gift Fundraising
Clairification
by Claire Axelrad
1d ago
What if you had a new strategy for building the types of committed, transformative relationships with donors necessary to build, nurture and sustain a meaningful major gift fundraising program? Most nonprofits know how important a major gifts strategy can be to their overall survival. After all, the 80-20 rule is more than alive and well in fundraising, with 80 to 95% of donor dollars often coming from as few as 5 to 20% of an organization’s donors. A single major donor can turn a five-year wish list into reality, empowering organizations to bring the most mission impact possible to the commun ..read more
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Fundraiser Job Tips: How to Hire/Get Hired + Top Interview Questions
Clairification
by Claire Axelrad
6d ago
In my last article I talked about how to pitch yourself for a new job. My focus was on fundraising jobs, but it’s a paradigm you can use for any time you’re trying to make a persuasive case for yourself. Today I’d like to get to the part where you’ve transitioned from “selling” to the interviewer, and have arrived at the part where they sell to you.  In other words, it’s your turn! It’s important to prepare for this part of the interview. And, if you happen to be wearing the interviewer hat, you can use these tips to listen for important questions that will tell you a lot about your poten ..read more
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Borrow From Old MacDonald’s Farm to Interview for a Fundraising Job
Clairification
by Claire Axelrad
1w ago
Did you have a New Year’s resolution to look for a new development position? Or maybe to transition to work in the social benefit sector? Have you put your job search off, wondering how your skills translate to what you’d really like to do? We all have an inner critic telling us super unhelpful things like: You’re not ready yet. You need another course or degree. You need more years of experience doing x, y, and/or z. You need time to prepare. You aren’t good at this (math/negotiating/technical/financial/digital/sales) stuff. You aren’t as confident as other people. You can’t take this leap ..read more
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Love is in the Air Clairity Click-it: Nonprofit Links + Free Resources
Clairification
by Claire Axelrad
1w ago
Good (February holiday) news department, and couldn’t we use some! The groundhog predicted an early spring. The Year of the Dragon means good fortune. Valentine’s Day reminds us to come from a place of love President’s Day gives a long weekend (in the U.S.) to relax But one of my favorites, on February 17th, is little known, and perfect for the social benefit sector. It’s Random Acts of Kindness Day! Your mission, should you choose to accept it, is to shower your donors — and everyone you can think of (co-workers, volunteers, family, friends and even strangers ) — with acts of kindness. Th ..read more
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What Does Early Spring Mean for Nonprofit Communications Strategies?
Clairification
by Claire Axelrad
2w ago
This week the groundhog told us it’s going to be an early spring! Spring is always a good time for re-awakening, rebirth and just plain dusting away the cobwebs.  And what a dreary, grave, cobwebby period it’s been. We’ve got a lot to clean up, reorganize and rethink. So much, in fact, it’s downright overwhelming. So, as I sat down to write today’s article, I thought about what you actually have within your power to do. Right now. And all throughout the coming months. I know it’s been pretty hard to focus with everything going on in the world. So I took a deep breath, closed my eyes ..read more
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Which Song from Fiddler on the Roof Describes a Nonprofit Fundraiser’s Job?
Clairification
by Claire Axelrad
2w ago
Matchmaker, Matchmaker, Make me a Match! While you might be tempted to guess “If I were a Rich Man,” that’s not it. Because that would be making fundraising mostly about money. And, actually, fundraising is mostly about love. So the correct answer is “Matchmaker.” That’s right. Your job is to make the perfect match between the values your organization enacts and the values your donor shares. Because when people connect, and care about one another, our world tips ever more slightly back into balance. Right now we live in troubling times, where the world seems wildly out of whack and people ..read more
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10 Strategies to Celebrate Nonprofit Donors on Valentine’s Day
Clairification
by Claire Axelrad
3w ago
Monterey Bay Aquarium shares the love with their donors. Last year, you posted about sending donors valentines, which I came across a bit too late in the game, so I sent emails. But, this year, I kept that idea and planned for it, and sent handmade valentines to my top level donors. I felt like I was in 2nd grade with my glue stick and doilies, but the response has been amazing! Not only did my colleagues get in on the action, but I have received nothing but great comments via email and phone calls. Definitely a practice I’ll do every year. Thanks for the great idea!  — Rebekah Cross ..read more
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Brr… Clairity Click-it: Nonprofit Links + Free Resources
Clairification
by Claire Axelrad
1M ago
It’s been pretty cold in my neck of the woods, so let’s warm up with a cup of cocoa, coffee or tea and some good reads. I’ve got a lot of great stuff for you this week, so let’s get right to it! The Clairity Click-it exists to bring you a range of voices from across the nonprofit world so you can resource, learn and digest at your own pace, coming to your own decisions. My hope is some of the free resources I’ve collected and curated for you will energize and enthuse you as you work towards guiding others on the pathway to passionate philanthropy. As always, I’ve also got a little ..read more
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Are the Rich Motivated to Give Differently?
Clairification
by Claire Axelrad
1M ago
Not as much as you might think. Yet people tell me all the time how much they’re afraid to ask wealthy people for major gifts. If you share those fears, it’s time for a little “Charity Clairity:” Contrary to what your gut may be telling you, NOT asking is not making would-be donors feel good. Quite the opposite, in fact. In this article, I’ll let you in on: Three major donor truths. And I’ll cover why (1) you must stop short-changing your would-be major donors by not offering them opportunities to be the change they want to see in the world, and (2) you must stop robbing would-be major donors ..read more
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How NOT to Ask for a Major Gift
Clairification
by Claire Axelrad
1M ago
Twice at the end of last calendar year I was asked for a major gift. Pretty much out of the blue. Without much preparation, relationship-building or making of an inspiring case for support. It was clear to me what the charity would get out of it: my money. It was not so clear what I would get out of it. Should I not care? Perhaps not. Perhaps if I were the ideal, perfect donor I would give with no expectation of receiving anything in return. Perhaps if I were less ego-centric, I’d just do it because it was the “right thing to do ..read more
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