MEME MARKETING: THE MARKETING CULTURE SHIFT THAT IS LEAVING GEN X BUSINESS OWNERS BEHIND Unless you’ve been living under a rock, you will have noticed this […] The post Meme Marketing: The Marketing Culture Shift That Is Leaving Gen X Business Owners Behind appeared first on Papaya PR ..read more

A Day in the Life of a Sydney PR Professional Ever wondered what it’s like to work in public relations in Sydney? Well, strap in, because […] The post A Day in the Life of a Sydney PR Professional  appeared first on Papaya PR ..read more

how a sydney pr agency can boost your business growth Large businesses and start-ups alike turn to PR to set them apart in a cluttered Sydney […] The post How A Sydney PR Agency Can Boost Your Business Growth appeared first on Papaya PR ..read more

Top 7 Benefits of Working with a Local PR Agency in Sydney  A local Sydney PR agency gives you access to years worth of relationships and expertise in the local market. If you are ready to invest in brand awareness, working with the right PR agency (hopefully us) is definitely worth it.     A PR agency will help you amplify your marketing efforts by connecting your brand, product or organisation with the right people. They help position your brand to effectively garner media and journalists attention. The right agency will help you define your key messages, demographic ..read more

How PR Agencies in Sydney Are Revolutionising Brand Communication  The role of PR in brand communication can be some of the most authentic experiences that a customer will have with a brand. It can be the fun, the quirky, the delightful and often the ‘news’ of the brand. On the flipside, a PR crisis can harm a brand’s reputation immensely. You only need to look at some of Sydney’s greatest footy teams to understand the damage a PR crisis can do on an elite brand.    For the sake of this article we are going to focus on:   Why Sydney agencies of all kinds are turn ..read more

The Future of Social Media Marketing In the fast-paced world of social media marketing, change is the only constant. Trends emerge, evolve, and fade away quicker than you can hit “refresh”. Staying ahead and on top of the curve is not just a goal, it’s a necessity. If you’re feeling overwhelmed, fear not! We’ve curated a list of three essential trends to watch out for in your social media marketing strategy. 1. Messaging Apps as Marketing Channels Forget about traditional marketing channels; it’s time to slide into your customers’ DMs, literally! We’re talking about the explosion of me ..read more

Sydney Startup PR: A Guide to Managing Public Relations Introduction to Sydney Start-up PR Sydney has got to be one of the toughest markets to launch a start-up in. High costs of living and working mean that getting things done while surviving can be a challenge. This is true of public relations too. The market is extremely competitive, and start-ups really need to stand out from the crowd if they are going to land a story in some of Sydney’s preeminent media like Sydney Morning Herald or The Daily Telegraph. Why your start-up isn’t getting the PR you deserve Start-up PR is some of our ..read more

Effective Retail PR Strategies in Sydney Introduction to Retail PR in Sydney  Public relations for the retail sector: that is stores, shopping centres and retail developments have a huge benefit beyond other types of businesses for PR; ‘Bricks and Mortar’. Now it may sound old school, but bear with me. Having a premises like a retail destination creates powerful opportunities for in-person PR activations for both media and consumers. And it’s at this intersection of engaging media, influencers and drawing consumers to a destination where the sales magic happens, and desirable brands ..read more

Sydney PR Spotlight: Influential Voices Shaping the Industry We’ve all fallen victim to the persuasive power of influencers, from buying the latest makeup products they swear by, testing out cleaning gadgets that promise to make life easier to the best smashed burger recipe. Through social media dominance, and authentic audience engagement, influencers have become key voices in the evolving media landscape. Their talent for starting trends, telling captivating stories, and creating engaging content can enhance PR campaigns and reach bigger audiences. Influencers resonate with a wide range ..read more

Sydney Events and PR: Making Your Mark Back in the PR heyday, we’re talking the Sex and the City Era, throwing an epic party was all you needed to do to generate tons of public relations coverage. These days Sydney is cluttered with brands vying for attention. Events have the unique power of giving people an IRL experience, however there’s no room for error. Do it wrong with media and influencers, and you’ll lose more than just money, you could lose your brand reputation.   In this blog we’ll cover: when businesses should part with hard earned cash for a PR event, how to ensure ..read more