Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone's attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in. This is why one of the most powerful tools in a designer's arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way. Unless you're a seasoned designer, it takes time and effort to find a color co ..read more

So you have a groundbreaking research idea you've spent months or even years developing, and now you're ready to take the next step. How do you get funding for your research, and how should you approach potential funders? The answer is to create a convincing research proposal. Unfortunately, most research proposals often get rejected. According to the European Research Council, the success rate for repeat proposal applications was only 14.8% in 2023. Pitching a novel research concept isn’t enough. To increase your chances of securing funding, your research proposal must check the right boxes ..read more

As a marketer, it can be pretty exhilarating to see a steady stream of traffic pouring into your website. But here's the cold, hard truth: traffic alone isn't enough. The real challenge lies in extracting the most value from your visitors. That's where you need conversion rate optimization (CRO—the key element that transforms website visitors into leads, customers and loyal advocates.) With the right CRO strategies in place, you can turn hesitant browsers into enthusiastic buyers and casual subscribers into brand evangelists. Now, if you're ready to unlock the full potential of your website a ..read more

Generating leads is tough, but actually converting those leads into paying customers? That’s even more challenging. Studies show that 96% of people who visit a website are not ready to buy. Lead conversion is all about convincing these potential customers to hit the purchase button. However, optimizing your lead conversion rate can be tricky. You have to track the right metrics, know how to crunch the numbers and implement strategies to nurture more prospects into buyers. This guide will break it all down in a way that's easy to understand. You'll learn what lead conversion is, why it matters ..read more

What if you could turn every new client into a loyal fan of your business? That’s the power of customer success. When you make your clients' happiness and success your top priority, they stick around for longer, spend more and spread positive word about your brand. But to achieve this kind of client retention, you need the right tools, resources and technology. In this article, you’ll find 11 top customer success tools to help you provide personalized support, anticipate client needs and build long-term, profitable relationships. We’ll go over a quick overview, key features and cost for each ..read more

The customer journey towards purchase isn’t linear. According to Forrester's research, the average buyer goes through 27 buying interactions when making a purchase decision.  They scour every nook and cranny for information, including what your competitors offer. To win customers over, it's important to provide sales materials to guide prospects along each stage of the buyer’s journey. In this article, we’ll examine 15 timeless sales materials that can empower your reps and help you convert more sales. Let’s dive in!   Table of Contents What is a Sales Material? 15 Types of Sales M ..read more

Hitting your revenue goals is about capturing and nurturing high-quality leads that will convert. However, 68% of businesses struggle with generating and converting top-tier leads. Without an optimized lead generation funnel, you might struggle as well. The success of your marketing and sales efforts depends on the quality of your lead funnel. An optimized lead generation funnel is a visual roadmap that helps you engage, filter and nurture leads—from awareness to conversion. It not only adds structure to your sales process but also streamlines the customer journey and ultimately boosts sales ..read more

Lead generation is a revenue growth engine for B2B and B2C companies. But for many marketers, the entire process can feel like a puzzle. Too often, they experiment and waste resources on strategies that don’t yield results. The solution is to develop a streamlined lead generation process. Without it, you risk losing opportunities to consistently lock in high-quality leads, boost sales and grow your business long term. A structured lead generation process helps you focus on leads that are more likely to convert and put your money where it matters most. Ready to create one for your business? In ..read more

As more businesses adopt a remote or hybrid work model, the need for innovative online learning platforms continues to grow. That’s why most companies now offer their employees some kind of digital learning. However, creating an eLearning course or training program is a time-consuming task. According to a study, 53% of course creators spend three months or longer developing a course. The fix? A good eLearning authoring tool. These platforms allow you to build interactive learning experiences quickly and easily with the help of pre-built course templates, drag-and-drop customization, AI capabi ..read more

Are you looking to enhance your data collection or lead generation strategy? Start using responsive web forms. They provide a seamless user experience on any device. However, coding responsive forms can be time-consuming. That’s why you need an easy-to-use, no-code tool for creating responsive forms quickly. We have a suggestion, one you will appreciate regardless of whether you’re tech-savvy or completely new to form creation. In this guide, we’ll teach you how to create responsive forms with Visme without coding and share some inspiring examples to fuel your creativity.   Table of Cont ..read more