Get an overview of key findings, insights and trends on how leading teams are measuring and optimizing customer journeys and customer experience from Pointillist’s survey of over 700 CX, marketing and analytics professionals worldwide. It’s no surprise that customer experience is now a make-or-break factor for business success. But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business? To find out, Pointillist surveyed over 700 CX, marketing, and analytics professionals worldwide to uncover key trends, insights a ..read more

Get an in-depth overview of 10 different approaches to behavioral segmentation (including both B2B and B2C examples) that can be used to better understand your customers and maximize results at every stage of the customer journey. Knowing who your customers are is great, but knowing how they behave is even better. -Jon Miller Customer segmentation has always been important. But now that personalization and customer experience are make-or-break factors for business success today, effective segmentation is an absolute must. Understanding what customer experience is and how to best go about i ..read more

Learn how the most successful modern companies leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and why you should too. According to research cited by McKinsey, organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Want proof? Look no further than Amazon, Netflix, and Google-all of whom have built their entire respective empires around a nucleus of customer behavior data and analytics. Customers are of course the most import ..read more

Stages are just half the battle. Get the ultimate list of 65 questions to help you fully understand the B2B customer journey for your customers & business. When people talk about understanding the B2B customer journey, it seems to me that the majority of the time we tend to do so primarily in the context of stages – the various phases customers encounter at different points throughout their journeys. As I outlined in a previous article about the stages of the new digital marketing funnel, there’s no question that having a well-defined stages model is absolutely essential for customer jou ..read more

In this insightful interview, expert Steve Offsey debunks seven of the most common customer journey mapping misconceptions, myths and mistakes that cause marketers to fail. Digital marketing is a relatively new concept in the marketing world but it is already such a major part of most businesses. And because it’s such a new industry, it means there are lots of trends and new terms being coined. Customer journey mapping is one of these and it is a term we are beginning to hear more and more frequently in the digital marketing community and business world every day. Reports have shown tha ..read more

Tired of promotional emails cluttering up your inbox? This super easy, 2-minute hack will keep all unwanted spam emails out of your inbox for good. I used to get 97.6 marketing emails per day. Thanks to this trick, I have been SPAM-free for 323 days and counting, so far spared from the distraction of 21,189 bulk emails. Works for outlook, gmail and more! If you’ve ever gotten so fed up with the constant onslaught of promotional SPAM emails cluttering your inbox that you’ve briefly considered moving to Canada for the sole purpose of seeking refuge under the CAN-SPAM Act, this might be your lu ..read more

70% of B2B content marketers aren’t reaching their goals. Learn 45+ costly mistakes that cause content marketing to fail, and actionable tips on how to correct them. In my previous article, in addition to sharing some some tips for smarter content planning to improve content marketing ROI, I also referenced a couple B2B content marketing statistics that are cause for concern: 88% of B2B companies are using content marketing, but only 30% say they are effective @cmicontent Click To Tweet (Source: Content Marketing Institute) Only 41% of marketers say #contentmarketing has a positive ROI @hubs ..read more

Only 41% of marketers get a positive ROI from content marketing. Learn 4 effective content planning tactics to maximize the return and impact of your content programs. Given the significant role content plays in influencing the modern customer journey, it makes sense that companies are so heavily investing in content marketing now and in the future. On Average, B2B Marketing Orgs Allocate 28% of their Budget to #ContentMarketing in 2016 Click To Tweet (Content Marketing Institute) 51% of B2B Marketing Orgs plan to increase #ContentMarketing Spending in the Next 12 Months Click To Tweet (Co ..read more

Get an overview of key findings, insights and trends on how leading teams are measuring and optimizing customer journeys and customer experience from Pointillist’s survey of over 700 CX, marketing and analytics professionals worldwide. It’s no surprise that customer experience is now a make-or-break factor for business success. But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business? To find out, Pointillist surveyed over 700 CX, marketing, and analytics professionals worldwide to uncover key trends, insights a ..read more

Get an in-depth overview of 10 different approaches to behavioral segmentation (including both B2B and B2C examples) that can be used to better understand your customers and maximize results at every stage of the customer journey. Knowing who your customers are is great, but knowing how they behave is even better. -Jon Miller Customer segmentation has always been important. But now that personalization and customer experience are make-or-break factors for business success today, effective segmentation is an absolute must. Understanding what customer experience is and how to best go about i ..read more