In today's competitive marketplace, consumers want unique experiences. Brands use innovative strategies like AI-powered personalization, interactive experiences, voice-activated tools, cross-channel personalization, and predictive analytics to stand out. These technologies enhance customer satisfaction, foster brand loyalty, and drive sales. Source The post 5 Innovative Ways to Give Your Customers the Personalized Experiences They Want appeared first on NGDATA ..read more

A recent survey by the ABA shows that while the use of AI-powered marketing technologies in banks is still low, the potential impact of AI is significant. Bank marketers see the most value in gaining efficiency and enhancing the customer experience through the automation of repetitive tasks, data analysis and insights, and personalized customer experiences. Source The post Bank marketing and AI: Here today, gone tomorrow? appeared first on NGDATA ..read more

Banks use real-time client data, AI, cloud computing, and open banking to enhance digital experiences and provide personalized interactions. Personalization boosts customer loyalty but raises privacy concerns due to data analysis. It also promotes financial inclusion for underserved communities by expanding banking options. Source The post 4 Ways Personalization Is Evolving at Top Banks appeared first on NGDATA ..read more

Chase has launched Chase Media Solutions, a digital media business connecting brands with its 80 million customers. The platform combines retail media network scale with Chase's precise targeting capabilities, and offers first-party data, better ROI, and brand safety. Initial pilot partners have seen significant traction in driving incremental sales and new customers. Source The post Chase Launches Chase Media Solutions, a New Digital Media Business appeared first on NGDATA ..read more

Credit unions rely on digital channels to reach potential members, but ad blockers are becoming increasingly popular. To overcome this challenge, credit unions are turning to affiliate marketing, which is cost-effective, avoids ad blockers, and provides credibility and visibility. Source The post Promoting Credit Unions in the Age of Ad Blockers appeared first on NGDATA ..read more

Community banks are locally owned and operated and provide small business loans, agricultural loans, and commercial loans. They focus on personal relationships with customers, keep up with technology, and are more flexible than larger banks. The COVID-19 pandemic accelerated the adoption of online banking, which community banks have embraced. They are active locally and often participate in community initiatives. According to community bankers, the customer-banker relationship sets them apart from larger banks. Source The post How community banks survive despite competition from giants appeare ..read more

Personalized experiences drive sales. The four P's (product, price, place, and promotion) and the three P's (process, physical evidence, and people) are necessary building blocks of marketing that should be adapted to the latest technological innovations. Understanding the customer brief is crucial to avoid misalignment between the campaign created and the customer brief. Source The post Remembering The Fundamentals Of Marketing In A Digital Age appeared first on NGDATA ..read more

Banks face challenges in managing their legacy cores and personalizing customer experiences. The Intelligent Engagement Platform, a sophisticated customer data platform, allows for targeted marketing strategies and highly targeted interactions to enhance customer experiences. Modernizing legacy cores is not a "rip and replace" procedure but can be done in parallel with building mature customer profiles. Source The post Blog: The Power of a CDP in Banking Digital Transformations appeared first on NGDATA ..read more

Credit unions have invested heavily in digital banking and mobile banking technology, but often fail to meet member expectations. To achieve a seamless, secure, and personalized multichannel member journey, credit unions need to invest in platforms that offer all necessary capabilities, integrate with digital and mobile banking platforms, and aggregate data from all member interaction touchpoints. Source The post Is It Time for Credit Unions to Rethink Their Digital Member Experience Strategy? appeared first on NGDATA ..read more

Community banks are facing challenges in adapting to technology, retaining talent, and navigating changing depositor expectations. Three CEOs identify technology, talent, deposits, and net interest margin as the top obstacles. They are betting on growth, community engagement, and mixed-use buildings to overcome these challenges, despite regulatory overreach being viewed as a major threat to community banks. Source The post How Three Community Bank CEOs Are Tackling Tech, Talent and Deposit Challenges appeared first on NGDATA ..read more