Like everyone managing a BI product, we spent a good chunk of last year working to integrate AI (and specifically ChatGPT) into our product. We worked on three levels: a SQL Generator to give people who need data they can’t get from the platform but aren’t SQL mavens, an Insights Generator to pair with reports ..read more

Like every other technical product-person in the world, when ChatGPT emerged, I was cranking through ideas for how it impacted our product and how it could be used.   ChatGPT was revelatory both inside and outside the AI industry. Outside the industry (where I self-identify), it revealed orders of magnitude improvement in capability over any ..read more

My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting. They describe the core types of visits coming to a location, make it easy to see how successful each visit ..read more

Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments are a powerful tool for analysts. By creating a segment, you can isolate the behaviors around a single type of visit and track how that type ..read more

Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last post, the demand for better segmentation has been slow to materialize in people-measurement, lagging far behind digital analytics. Fortunately, that demand is starting to ..read more

The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worked, you need to understand how things are. That’s what reporting does. It creates organizational understanding of how a system is working.   How ..read more

Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic applications, it replaces the use of traditional demographic segmentation. What makes visit segmentation so important in behavioral analytics? At the highest level, visit segmentation matters because it’s ..read more

Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for understanding the location. That’s great, but it’s only half the equation. In people-measurement, it’s not enough to understand the performance of the store (or location ..read more

In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers.   Functional Layers of a People-Measurement Platform   It’s typically the biggest, most complicated and most variable layer of a People-Measurement Platform. What you get here will ..read more

LiDAR has become a go to people measurement technology for Digital Mortar.  Although LiDAR has numerous use cases including autonomous vehicles, mapping and robotics, in this review series we discuss the merits of different LiDAR sensor modes explicitly from a people (and vehicle) crowd measurement perspective.  We only review sensors that we have deployed on ..read more