ERP software is what powers modern-day sales business operations. Sales-i leverages ERP tools by connecting existing internal data with transactional data to generate clear, simple, and concise information. Because of the immense potential in uncovering hidden insights, we partnered with sales-i to accelerate our efforts of helping our customers better understand customer buying behaviors. The sales-i cloud-based sales intelligence platform allows sales professionals to identify and target high quality sales opportunities within their existing customer base. Equipped with customer buying behav ..read more

Sofia University is California’s leader in transformative, transpersonal education. Since 1975, they have sought to encompass the full range of the human experience while encouraging students to become experts in their desired fields. The university offers graduate programs in psychology, counseling, business, computer science, and more. Sofia University switched to Sugar Sell and Sugar Market to bring their organization together in a seamless and integrated platform while continuing to highlight human experiences throughout the student journey. In this webinar with Ashley Simon, Senior Admiss ..read more

Process optimization and customer experience (CX) go hand in hand, although not many seem fully aware. Elmeq Motion, on the other hand, has seen the immense potential of articulated processes and the delivery of extraordinary experiences to its customers. Established in the mid-1980s, the company currently focuses on in-house expertise on high quality components and solutions for motion systems with DC motors. Elmeq also develops engineering, adaptation, and assembly services for mechatronic assemblies. The company soon secured a leading market position, offering products and services to vario ..read more

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. But what was once an island occupied only by your sales team, CRM use cases have grown beyond the sales org and started to be integral parts of your day-to-day marketing and customer service operations. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience. This sort of data-driven approach to business relationships is still relatively new, though.&nbs ..read more

It’s no surprise that in today’s age of business, the increase in remote work has resulted in companies having to invest greater amounts of time and money into digital communication solutions and technology due to the rise in digitally-driven workplaces.  Strategic alignment between your business and IT is crucial if you want to make sure the technology supports the company’s strategy as well as it possibly can. According to a report by Dynatrace, 49% of CIOs believe that a situation when business and IT teams work in separate “silos” is the biggest blocker for digital transformation. So ..read more

Our previous blog post discussed the core CRM features for sales automation. In this blog post, we’ll touch on the key features of lead management within a CRM. Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization. So, let’s dive into the lead management features that can make or break a CRM. 1. Campaign Management At a minimum, all CRM tools should include the basic features of lead management. This includes ..read more

Interacting with customers is challenging regardless of the industry you work in. Over the years, CRM tools have become the golden standard for businesses to better manage customer interactions and streamline operations. Regarding sales automation, CRM tools bear most of the load when it comes to accelerating processes and generating favorable business outcomes. Selecting the right CRM platform is essential to securing a good market position and enforcing your teams to be one step ahead of their customers and their needs. In order to thrive in today’s hyper-competitive market, we’ve compiled a ..read more

Interacting with customers is challenging regardless of the industry you work in. Over the years, CRM tools have become the golden standard for businesses to better manage customer interactions and streamline operations. Regarding sales automation, CRM tools bear most of the load when it comes to accelerating processes and generating favorable business outcomes. Selecting the right CRM platform is essential to securing a good market position and enforcing your teams to be one step ahead of their customers and their needs. In order to thrive in today’s hyper-competitive market, we’ve compiled a ..read more

The manufacturing sector is not only riding but embracing this new age wave of digital transformation. The adoption of new channels and technologies, such as consumerization of B2B, reduction in layers of distribution, the Internet of Things (IoT), Analytics, and AI, are disrupting traditional business models and creating new opportunities for growth. Customer relationship management (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. In this article, we will explore a few of the top ways companies are using CRM solutions t ..read more

It’s no surprise that in today’s age of business, the increase in remote work has resulted in companies having to invest greater amounts of time and money into digital communication solutions due to the rise in technologically-driven workplaces.  Strategic alignment between your business and IT is crucial if you want to make sure the technology supports the company’s strategy as well as it possibly can. According to a report by Dynatrace, 49% of CIOs believe that a situation when business and IT teams work in separate “silos” is the biggest blocker for digital transformation. So, how are ..read more