On this episode of the Fuel Growth podcast series, my co-host Lizzy and I were privileged to meet with Javier Castillo, CEO of Empresas ADOC, a leading Central American footwear and apparel company. I say privileged because Javier is a truly impressive “servant leader” CEO. Javier has driven the company’s expansion and solidified its market presence through strategic innovation and operational excellence. Under his leadership, Empresas ADOC has ventured into new markets and emphasized corporate social responsibility, actively engaging in community development and environmental sustainability ..read more

Woodward, an industrial manufacturing company with a history of over 150 years, has always strived to deliver high quality products and excellent customer experiences. What started as a more efficient water wheel governor manufacturer is now a company that supports airspace and automotive manufacturers, such as Boeing, Airbus, and Caterpillar. With 42 offices and employees across 13 countries, the company primarily focuses on designing and delivering energy control solutions that its partners count on to power a clean future. What we'll Cover: Products for Life, Customers for Life Woodward not ..read more

Recently, generative AI has revolutionized how businesses manage customer relationships with customers. The new era of CRM, where artificial intelligence plays a determinant role, especially in generative models, offers unprecedented opportunities for delivering personalized customer experiences (CX). According to McKinsey & Company, 40 % of respondents say their organizations will increase their investment in AI overall because of advances in gen AI. On the other hand, our 2024 State of CRM Report has uncovered that 80% of the respondents will turn to AI to maximize their CRM’s value over ..read more

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley, Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. As a much sought-after speaker and advisor for top B2B companies, Jill’s influence ..read more

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley, Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. As a much sought-after speaker and advisor for top B2B companies, Jill’s influence ..read more

In today’s digital age, customer relationship management (CRM) systems have become an essential tool for businesses to manage and analyze customer data. However, migrating data from one CRM system to another can be a complex and time-consuming process. In this blog post, we will explore strategies and best practices for streamlining CRM data migration, ensuring a smooth transition, and minimizing disruptions to your business operations.  What we'll Cover: Pre-Migration: Laying the Groundwork for a Seamless Data Migration  Assessing Data Quality A crucial first step when looking to mi ..read more

Over the past few years, supply chain management has become especially difficult to navigate. As such, manufacturing enterprises are now facing new challenges in managing and navigating dynamic markets. These bottlenecks can negatively impact the bottom line, from fluctuating demand and inventory mismanagement, to logistical inefficiencies and customer service issues. However, by leveraging CRM applications, businesses can effectively address these challenges, enhancing operational efficiency and customer satisfaction. How can CRM solutions help manufacturers and wholesale distributors navigat ..read more

Creative Foam, a manufacturing company established in Michigan over 50 years ago, has grown into an industry powerhouse. Today, the company has twelve facilities across the US and Mexico, one of the biggest tiers and OEMs in the automotive industry. The company has now extended its operations into other sectors, with 20% currently focused on healthcare. However, success doesn’t guarantee a challenge-free journey. Despite its accelerated growth, Creative Foam has encountered a series of challenges that have forced them to re-evaluate how it carries out operations. Tougher Market Poses New Chall ..read more

Few projects can have as big of an impact on your company as a successful Customer Relationship Management (CRM) implementation. Turning your employees into “customer experts” takes real effort but yields huge returns as your teams learn to create loyal advocates from your everyday customers.   And as you might suspect, planning a CRM go-live project takes a combination of skills that go beyond most other IT projects. A CRM implementation project manager needs to be a firm taskmaster, motivational coach, and business process expert. They also need to know how to corral strong-willed ..read more

Large Language Models (LLMs) have gained the attention of B2B operators over the past two years. Sales professionals are curious about integrating this technology into their daily activities and how LLM and generative AI can simplify their workflows and relieve them of some of the mundane tasks that take up the time they could use for actively selling. In no time, the LLM landscape has become highly competitive, with some vendors trying to replicate what ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta’s Llama, Salesforce’s Ein­stein GPT, Anthropic’s Claude 2 have succeeded to do. However ..read more