In this episode of the Expert Insights Podcast interview, host John Golden speaks with Brandie Weaver, an expert in brand partnerships and live events. Brandie explains the concept of brand activation, emphasizing the importance of creating engaging experiences to capture data and connect with audiences. She discusses strategies for brands to get value from events, including setting clear goals and KPIs, choosing the right events, and standing out with creative setups. Brandie also highlights the significance of post-event follow-up and nurturing connections. She shares examples of innovative ..read more

In a recent episode of the Expert Insights interview, John Golden, the host and publisher of Sales POP! Online Sales Magazine and Pipeline CRM, sat down with Brandie Weaver, an expert in brand partnerships and live events. Brandie, the owner of Brandie Weaver Partnerships, specializes in helping brands grow their understanding of reaching potential through events, influencer marketing, and sponsorships. This blog post delves into the key takeaways from their conversation, offering actionable advice and expert insights on how brands can maximize their event participation and brand activation ef ..read more

In this Expert Insight podcast series episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM interviews Randy Conley, Vice President and Trust Practice Leader for Blanchard. They discuss the critical role of trust in leadership, especially in the context of remote work and evolving workplace dynamics. Randy emphasizes the importance of leaders extending trust first and the concept of servant leadership, which involves supporting and empowering team members rather than exerting control. They also explore how leaders can effectively communicate and build trust across diverse ..read more

In a recent episode of the Expert Insight Interview series, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM sat down with Randy Conley, Vice President and Trust Practice Leader for Blanchard. The discussion delved into the critical importance of trust in leadership, the challenges of building trust in the workplace, and the evolving dynamics of leadership in today’s remote and hybrid work environments. This blog post will break down the key insights and actionable advice shared during the interview, providing a comprehensive guide for leaders looking to foster trust within th ..read more

Here we stand at the midpoint of the selling year – the transition from H1 to H2 and Q2 to Q3, whichever time hump you prefer. If your efforts since January have been fruitful, you’re positioned to continue your good fortune and make 2024 a really great year. If, on the other hand, things have not gone as well as you or your organization would like, there’s still plenty of time to reverse the negative trend and turn the rest of the year into your comeback. In either case, you must remember the four most important words in selling – it’s not about you! For making 2024 a great year, regardless o ..read more

In this episode of the Expert Insight Interview, John Golden from Sales POP Online Sales Magazine and Pipeline CRM chats with Nolan Bradbury, founder of Bradfield Accounting and Advisory. They explore how finance and accounting are vital for enhancing a company’s profitability and driving strategic growth. Key discussion points include the common financial challenges entrepreneurs face, the significance of understanding the relationship between revenue and expenses, and the risks of overlooking financial details. Bradbury highlights the importance of leveraging financial expertise, maintaining ..read more

In a recent episode of the Expert Insight Interview from Sales POP Online Sales Magazine and Pipeline CRM, host John Golden sat down with Nolan Bradbury, founder of Bradfield Accounting and Advisory. The discussion centered around the pivotal role of finance and accounting in maximizing a company’s profitability and strategically planning for growth. Bradbury, a seasoned financial professional, shared his expertise on the challenges entrepreneurs face in managing finances, the importance of understanding the relationships between revenue and expenses, and the potential pitfalls of overlooking ..read more

Our communications are precursors to our outcomes, both business and personal. Communication will, in every way, either benefit or harm the outcomes we desire, making it vital to pay strict attention and revise our words when needed. Moreover, accurate communication is vital for personal and business efforts. Otherwise, misunderstandings will arise, and people will walk away. For business, it can be devastating to lose clients due to an incorrect selection of words. Two Stories Illustrate the Point In short form, one story on vacation was mind-boggling, and the other had me gasping! First Stor ..read more

In this episode of the Expert Insights Podcast Interview, John Golden chats with Leslie Zane, an award-winning marketer and CEO of Triggers. Together, they explore the fascinating power of instinct in marketing and how the unconscious mind influences brand decisions. Leslie breaks down the idea of the “brand connectome” and its impact on how consumers perceive brands. She shares real-life examples like McDonald’s real food campaign and offers practical tips for CMOs on using instinctive triggers to boost brand growth. Leslie’s insights show the value of aligning brand messages with familiar el ..read more

In a recent episode of the Expert Insights Interview, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM sat down with Leslie Zane, an award-winning marketer, TEDx speaker, and the founder and CEO of Triggers, a brand consulting firm rooted in behavioral science. Leslie is also the author of “The Power of Instinct: The New Rules of Persuasion in Business and Life.” The conversation delved into the profound impact of the unconscious mind on brand decision-making, the importance of familiarity in branding, and the concept of the “brand connectome.” This blog post will break down ..read more