
Digital Creative Packaging | Packaging Design Agency Manchester
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We are a creative design agency specialising in branding, packaging design, translations and food labelling. Whether you require our creative services, management services or are looking to export your product, we have created a full range of packaging design services to assist you every step of the way.
Digital Creative Packaging | Packaging Design Agency Manchester
8M ago
Why Brand Storytelling is Essential for Small Business Marketing
In today’s fiercely competitive business landscape, small businesses are perpetually on the lookout for effective strategies to distinguish themselves from their rivals. One powerful approach to achieving this differentiation is through brand storytelling. Crafting and sharing a compelling narrative about your brand can create deeper connections with your audience, build trust, and establish a unique identity. In this comprehensive blog post, we will delve into why brand storytelling is essential for small business marketing and ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
9M ago
The Psychology Behind Packaging Design: What Makes Consumers Buy
Packaging design is much more than just a protective layer for a product; it’s a powerful tool that can influence consumer behaviour and drive sales. Understanding the psychology behind packaging design can help brands create packaging that not only attracts attention but also convinces consumers to make a purchase. In this blog, we’ll explore the key psychological principles that make packaging design effective and how you can leverage these principles to enhance your brand’s appeal.
First Impressions Matter: The Power of Visua ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
1y ago
The Importance of Packaging Design
Let’s get straight to it; a product’s packaging design can make the difference between a product’s success or its failure. You can have the most fantastic product but if nobody notices it or wants to buy it, it’s not going to sell or make you money. Let’s explore the importance of packaging design and how it can impact the success of a product.
Packaging design catches the eye
In a world where consumers are bombarded with a multitude of products, packaging design can help a product stand out on the shelf. Eye-catching packaging can draw the consumer’s atten ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
2y ago
Why start-up should invest in branding and packaging design In today’s business landscape, start-ups are popping up left and right, all competing for the attention of consumers. With so much noise and competition, it can be tough for new businesses to stand out and gain traction. This is where branding and packaging design come in.
We have seen first-hand the difference that investing in branding and packaging design can make for a start-up. In this blog post, we will explain why start-ups should invest in branding and packaging design, and how it can help them succeed.
Branding is essential ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
3y ago
The number of vegan dog foods, cat foods and other plant based pet products is growing. It’s essential for new and existing brands to prick up their ears and take note of the vegan pet food rise. Here’s why.
The pet food industry has changed dramatically in the last decade. New trends have been on the rise, and during lockdowns, there was an increase of 3.2 million pets in the UK alone. People are starting to think more about their furry friend’s health. Everyone wants to look after their companion animals, from playful puppies to old dogs, lively kittens, to regal cats. The ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
3y ago
If you’re new in the health food arena it’s more than likely someone will have thrown some jargon your way and you’ve been completely lost. If you’re moving in foodie spheres it will be important for you to keep up to date with the key foodie buzzwords that will no doubt come your way.
In fact, using specific health food marketing terms can really benefit your product. Whether it be picking up on the most coveted health claim, to defining your startup as a market disrupter to ramp up the PR, it’s not a bad idea to get clued up. So, what are the health food marketing terms brands are using acro ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
3y ago
So, you’ve had that lightbulb moment. You’ve created a showstopping product that you can’t wait to get to market and go for that big launch. But where do you start?
We know it can seem like there’s a mountain to climb before you get the opportunity to pitch your product. At DCP we work with exciting new food companies every day, to deliver an irresistible product to retailers, buyers and consumers alike. So, to support our fellow foodie pioneers, we put our strategic heads together and built a step by step guide to help your product reach its full potential.
Research, research, then some more ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
3y ago
We’re delighted to announce that DCP has been nominated for the MPA Small Creative Agency of the Year at the MPA Inspiration Awards!
MPA is the go-to voice of Manchester’s communications community, connecting the city’s most inspiring companies. The awards have been running for 6 years and set out to celebrate Manchester’s creative and media talent.
“It’s lovely to be recognised as one of the small creative agencies to watch in Manchester,” said Hetal Pandit, Director at DCP.
We’ve had such a positive start to 2018, with exciting new projects from a number of different industries. From our hu ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
3y ago
Now more than ever consumers are investing more in health and general wellbeing. The trend towards more healthier lifestyles can be seen across the food and drink sector. From the boom in organic and natural products to the meteoric rise of protein powders and supplements, it seems the wellness trend is here to stay.
So, what are the guiding principles of branding in the health food sector?
Our team share some insight on the big do’s and don’ts in health food branding, with great examples of how getting it right can reap big rewards. Do offer complete transparency
High profile product recalls ..read more
Digital Creative Packaging | Packaging Design Agency Manchester
3y ago
On Wednesday our Managing Director, brand and packaging design expert, Hetal Pandit featured on Channel 4’s Supershoppers.
The Supershoppers episode was a Money Saving Special and Hetal was there to clear up consumers’ questions on food retail packaging.
You can catch the episode here.
Why use packaging in the first place?
Packaging gets a bad wrap but here are a few reasons why the food industry needs packaging:
It protects the product during transportation and on the shelf
It gives the product a longer shelf life and reduces food waste – did you know that the plastic wrap on a cucumber ext ..read more