What does Market Entry Mean? Market entry can take many forms, and often a company (e.g. FMCG Co.) will see its own brands present in a market (e.g. Market X), and then look at planning an official ‘Market ‘Entry ..read more

‘Digital transformation’ is becoming something of a cliché these days ..read more

A few months ago, I hurt my knee whilst running. It was a rather tame event but my knee was clearly injured. Failing to heal over the next few days I decided to visit an Osteopath who specialises in sports injuries. He informed me that I had an unstable knee with poor muscle development to support it. This came as a great surprise as I exercise every day and consider myself to be fit – I’ve been doing triathlons for over 16 years, for example ..read more

The Good, the Bad, and the Ugly Finding the right Distribution Partner (DP) is one of the fundamental RtM decisions a FMCG Producer will make. Depending on the producers' knowledge, understanding, and experience of the local market, they may not be able to separate the good from the ugly ..read more

In today's post, I would like to focus on steering clear of the obstacles that might disrupt your Route to Market strategy. As we step into 2024, leaders in consumer goods sector should be proactive in foreseeing major challenges in RtM and sidestepping any pitfalls that could hinder their RtM effectiveness ..read more

In this article, I will be delving into the ways in which consumer behavior can have a profound impact on your FMCG Route to Market Model ..read more

What is a Route to Market Model (RtM)? An RtM model is a set of commercial capabilities that focus on how to get goods/services to target customers effectively ..read more

How Do We Increase FMCG Sales? We have developed a methodology over the last 30 years, which gives a step-by-step approach to ensuring that each element of the front-end distribution strategy is laser-focused on delivering excellence in FMCG RtM execution ..read more

Moving to a new Distribution Partner (DP) arrangement can be daunting, challenging, stressful, costly, rewarding, and ideally, successful. But no matter what the scenario, there are risks involved ..read more

Arguably the most important element of any Route to Market strategy for a consumer goods company is its Distribution Strategy. Very often, when results are not coming in, the distributors get the blame and may even be replaced. Too often, their replacements perform in a similar fashion. Why is this ..read more