CustomerThink Blog
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CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Main areas of coverage include Customer Relationship Management, Customer Experience Management and Social Business.
CustomerThink Blog
20h ago
There was a time when everyone was buzzing about the “Internet of Things.” As that excitement has long since dissipated, you may think that “IoT” never lived up to the hype. But I disagree. IoT has reshaped the way companies interact with their customers, setting the stage for a connected world. I know how IoT ..read more
CustomerThink Blog
23h ago
What if you could buy things like magic? No card, no cash, no phone? Embedded finance is set to revolutionise the way financial apps and services are integrated into non-financial customer experience journeys like this. It hasn’t been getting the headlines that AI and GenAI do. But it should. It’s already making its presence felt ..read more
CustomerThink Blog
23h ago
This article was first published in the October 2024 edition of Top Sales Magazine: Recruiting the right new salesperson – as any sales manager will acknowledge – is hard. Consistently getting the best sales performance out of every existing salesperson – as any sales manager will also acknowledge – is hard. In both scenarios, relying ..read more
CustomerThink Blog
23h ago
So, your team has found the perfect, looks-great-on-paper strategic partner for your next business venture. Before rushing in, ask yourself: Remember Kraft and Starbucks? That collaboration appeared to make a lot of sense too at first, back in 1998. Kraft, a major food manufacturer, had all the resources to distribute Starbucks packaged coffee to grocery ..read more
CustomerThink Blog
23h ago
In most businesses, the value of a customer extends far beyond a single purchase. From repeat purchases to word-of-mouth marketing, a satisfied customer can be a repeat source of revenue for a brand for years. This makes the metric “customer lifetime value” (CLV) a key part of any long-term growth strategy. You want to understand ..read more
CustomerThink Blog
23h ago
As remote work continues to be a major part of many organizations, it’s important to recognize the unique needs of employees working from home. Offering creative and thoughtful benefits tailored to the remote work experience can not only improve productivity but also boost morale and employee retention. Here are ten excellent employee benefit ideas specifically ..read more
CustomerThink Blog
23h ago
Why intentionally designing customer experiences is key to differentiating yourself from competitors and thriving in a customer-driven world. As customers’ expectations of experience continue to rise, brands are changing the ways ..read more
CustomerThink Blog
23h ago
As you know, culture = core values + behaviors. It’s what people do when no one is looking. It’s how we do things around here. And… you get the culture that you design or the one you allow. Wouldn’t you prefer to have the culture you desire? the one you design? I’m sure you would ..read more
CustomerThink Blog
23h ago
Premise The most important act we do as a leader is our interactions with those we lead. The quality of these interactions lead to the results we achieve through them. To transform from average or good leaders to great leaders, we need to develop the ability to assess any given interaction and respond based on ..read more
CustomerThink Blog
23h ago
Introduction In today’s fast-paced business landscape, where choices abound and competition is fierce, how do brands stand out? The secret often lies in the dynamic relationship between customer experience (CX) and customer loyalty. As a professional navigating the intricacies of customer service and marketing, I have witnessed firsthand how a strong CX creates lasting bonds ..read more