Building Brand Loyalty Through Customer Engagement: 5 Easy Tips
CustomerThink Blog
by Syed Balkhi
8h ago
Today, we’re diving into the exciting world of building brand loyalty through customer engagement. It’s no secret that in our fast-paced digital age, creating lasting connections with customers is key to standing out in a crowded marketplace. But every business today is doing its best to create this connection. Whether it’s through offering great product ..read more
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8 Signs That Your Team or Company May Not be a Customer First Team
CustomerThink Blog
by Cassius Rhue
8h ago
An informal poll of what it means to be ‘Customer First’, resulted in the following responses: “It means putting the customer’s needs and wants before anything else. There is a reason why they make certain requests. Getting to the bottom of those reasons helps to address these requests more effectively. Sometimes we can deliver and ..read more
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Transforming the UK Exhibition Industry: Applying the Four Rs of Sustainability
CustomerThink Blog
by Carl Garner-Watts
8h ago
Source: Quadrant2Design In 2024 the move towards sustainability has never been quite as important as it is today. In an era increasingly defined by sustainability and environmental consciousness, industries worldwide are re-evaluating their practices and the UK events industry is no exception. The events industry in the UK is extremely diverse, ranging from corporate conferences ..read more
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The Powerful Head Start B2B Marketers Shouldn’t Ignore
CustomerThink Blog
by David Dodd
8h ago
Imagine you’re a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. But in this race, you’ll have a major advantage. You’ll be allowed to leave the starting line two seconds before the other runners. World-class track athletes ..read more
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How Bad Is the Pain? Is It Critical?
CustomerThink Blog
by Peter Cohan
1d ago
Sales teams are taught to uncover “pain,” but the presence of pain may be insufficient to drive a sales opportunity forward. This is why we differentiate between “pain” and a Critical Business Issue. It’s also the difference between an opportunity that results in a No Decision outcome vs moves forward with a purchase! People (and prospects) are often ..read more
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How to Make a Webinar Email Stand Out
CustomerThink Blog
by Howard Sewell
1d ago
If you haven’t noticed, Webinar emails have become extremely formulaic:* A couple of lines of copy stating the business problem to be addressed* 3-4 bullet points summarizing the agenda or main topics* a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times ..read more
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How to Improve Your Customer Journey: 7 Useful Tips
CustomerThink Blog
by Thomas Griffin
1d ago
A customer journey represents individuals’ interactions with brands or their preferred solutions. It encompasses different phases, from brand awareness to the conversion stage and beyond. A customer journey showcases the experiences a brand offers to its current and potential customers. These experiences serve as a foundation for businesses to ensure lasting relationships and cultivate brand ..read more
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How Easy Payment Systems Ease Client Relationships
CustomerThink Blog
by Syed Balkhi
1d ago
Complex payment processes can frustrate everyone involved – customers and businesses alike. But when we simplify payments and offer more flexible options, it’s a win-win. Smooth transactions aren’t just convenient; they’re a sign that we’re here to make things easier for our customers. So, before we dive into easy payment systems, let’s take a peek ..read more
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The Elephant in the Office
CustomerThink Blog
by James Lawther
1d ago
Silo Thinking In every business, the work flows around the organisation something like this… Marketing specialists have an insight into what the customer wants. Research teams take that insight and develop a new product. Buyers purchase materials according to the new specifications. Logistics ship and store materials. Operations teams take the materials and produce products ..read more
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Our Customer’s Buying Journeys are driven by Key Trends and Trigger Events
CustomerThink Blog
by Bob Apollo
1d ago
In the previous article in this series on Outcome-Centric Selling® I addressed the importance of researching, targeting, and engaging the key roles in your ideal customers – and now I want to turn our attention to identifying and targeting the key trends and trigger events that are most likely to convince these key roles in ..read more
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