If you’re in the business of sales, you’ve likely heard of MEDDIC. But maybe you’re unsure of the finer details or want to brush up on your knowledge.  In this guide, we’ll explain what the MEDDIC sales methodology is (including its two successors, MEDDICC and MEDDPICC), the pros and cons of the method, and how […] The post What Is The MEDDIC Sales Methodology? A Beginner’s Guide appeared first on Nutshell ..read more

With Nutshell Campaigns, you can create emails from previous broadcasts, blank messages, and Nutshell-provided templates.  Now, you’ll also be able to save messages as marketing email templates and share them with your team.  Company-wide email marketing templates will enable seamless branding across all your company’s email communications and make customization a breeze. Using company email […] The post Keep Your Brand Consistent With Marketing Email Templates appeared first on Nutshell ..read more

Cold calling is here to stay. At least in the real estate industry, it remains a highly-effective method for generating leads and new business for your agency.  In this guide, we’ll show you how to get started to build a real estate cold calling campaign. Plus, you’ll get 15 effective cold calling scripts to use […] The post Real Estate Cold Calling: A Beginner’s Guide (+ 15 Effective Scripts You Can Use Today) appeared first on Nutshell ..read more

The technologies your business uses are a key factor in its success. A good marketing technology (martech) stack has many important components, but one of the most valuable may be your customer relationship management (CRM) platform. CRMs offer a central location for storing customer data, enabling you to personalize how you nurture leads based on […] The post What Role Can a CRM Play in an Effective Martech Stack? appeared first on Nutshell ..read more

Upselling is a great way to increase your customers’ lifetime value, strengthen relationships, and even improve a customer’s experience with your business.  And when implemented effectively, upselling doesn’t have to be awkward for the sales rep or annoying for the customer. In fact, upselling can be a key component of your company’s growth strategy. Read […] The post How to Upsell: 16 Best Upselling Techniques appeared first on Nutshell ..read more

Integrating your CRM with the rest of your business tools can help you get even more from your CRM and manage your customer relationships more efficiently. That’s why we’re excited to announce a new integration with KrispCall, an advanced cloud-based telephony solution. With this integration, you can automatically track your calls in Nutshell, sync contact […] The post Announcing Our New Integration with KrispCall: Capabilities, Benefits, and Getting Started appeared first on Nutshell ..read more

Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman Sales Process is designed to tackle these difficulties and guide you through the sales process. In this post, we’ll break down the Miller Heiman Sales Process, outline its step-by-step approach, and help you determine if […] The post Achieving Success with the Miller Heiman Sales Process appeared first on Nutshell ..read more

When Nutshell launched in 2010, open API access was at our core. Today, we’re launching broad new swaths of API access via REST API, with a comprehensive documentation and testing suite (powered by Readme.com). This will enable easier integrations between Nutshell and other tools and give you more control over how you use the platform. […] The post Nutshell Launches New REST API  appeared first on Nutshell ..read more

Remember when uploading your resume to LinkedIn and asking colleagues to rate your skills was enough? Today, a sales or marketing team member’s LinkedIn bio needs to shine to stand out and impress prospects in the social arena. To help you take your LinkedIn page to the next level, we’ve compiled some of our favorite […] The post LinkedIn Profile Summary Examples to Level Up Your Networking Efforts appeared first on Nutshell ..read more

Custom fields are an important part of customizing Nutshell for your business needs and organizing your CRM contacts. Nutshell lets you create custom fields for people, companies, and leads to gather and manage information like customer order numbers, important dates, and ICPs. With the newest custom field enhancements, you can also add descriptions to custom […] The post Organize Your Contacts With Enhanced Custom Fields   appeared first on Nutshell ..read more