Walk around any shop or open up one of your kitchen cupboards. We’re surrounded by products, constantly. Almost every product has a package, so in order to sell, the packaging’s got to stand out. In a sea of competition, your brand has to do something special to capture the potential customers’ eye. Good packaging will create and leave an impression, and what stays on your mind jumps off the shelf. Packaging helps customers make a connection with a product. Think about when you last picked up a new product. Appealing packaging plays a large part in getting us to try new products, and trust exi ..read more

When is the right time to consider rebranding? If you’re finding it difficult to communicate a clear message to your target audience, about what your company is all about, then rebranding might well be a sensible option. You want customers and prospects to immediately understand the quality of the products or services you provide, as well as your credibility. Good branding goes a long way in achieving both of these aims. It also inspires people and motivates them to discover more about who you are. Many businesses rebrand at some stage or another. Whether it’s merely the subtle transformation ..read more

Packaging design can be a tricky beast at the best of times and tea packaging is no different, even if the product itself can define an entire nation. Like many well known household products, tea brands are instantly recognisable – as it should be, really, considering the amount of time and money spent on branding. There are brands though that are equally deserving of at least being given the taste test and some of the packaging designs are far from ordinary and ‘just another’ tea option. Here, we would like to bring to your attention 12 of the best tea packaging designs that we have come ..read more

Stay Connected: Packaging for a Digital Generation Digital natives – that is the generation that has grown up in the internet age – have different expectations of the relationships they have with brands than their parents. While it used to be that the main interaction a person had with a brand was simply buying its products, social media has radically changed this, with brands now keen to engage with customers pre- and post-purchase. In line with this shift in the online world, brands can bring this desire for connectivity into their packaging design too. Smart packaging that offers a layer of ..read more

The way in which women’s personal care products are viewed is changing. We’re seeing a fresh approach to product, branding, packaging and even the retail model. Moving an everyday essential chucked into a supermarket trolley, into a desirable lifestyle-led purchase. Messages of female empowerment have been seen emerging across media and advertising in recent years. In line with this, we’ve seen more open conversations around women’s bodies – from stretch marks to post-partum stomachs, plus-size catwalks models to periods. This shift aligns with the continually growing interest in health and we ..read more

Plastic packaging certainly hit the headlines during 2018. The issue of single-use plastic and its detrimental environmental impact is unlikely to have been news to most packaging designers, yet the issue certainly struck a chord with the general public. In particular ocean plastic was a top concern, perhaps unsurprising considering that according to the Ellen MacArthur Foundation if we don’t tackle this problem “the ocean is expected to contain one tonne of plastic for every three tonnes of fish by 2025, and by 2050, more plastics than fish [by weight].” Is plastic-free packaging the right mo ..read more