
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
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Kaleidoscope is a brand consultancy that integrates brand strategy, innovation, packaging design and realization to deliver holistic design solutions. Take a look at the world through our lens. Our holistic teams share the latest brand strategy, innovation, packaging design and industrial design trends.
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
2M ago
Curious about the biggest trends and moments that shaped 2024? From viral consumer habits to industry innovations, our year-in-review dives into the stories that kept us inspired—and what they mean for the future.
The post 24 from ’24 appeared first on Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
4M ago
TikTok is transforming how brands approach packaging design, with trends moving faster than ever. Discover how CPG brands can keep up with this rapid pace, capitalize on viral moments, and stay ahead in an ever-evolving consumer landscape.
The post Packaging Design at the Speed of TikTok appeared first on Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
7M ago
Prototyping
From Pixels to Prototypes: The Role of Physical Design in a Digital Age
Ali Noe
Senior Model Maker
July 15, 2024
With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to streaming our media, the introductory experience we have with most products is digital, not physical. New technologies have evolved to a point where it is simple to automate even creative decisions. While these workflows and tools can be incredibly useful in both providing accessibility and efficiency, they are not complet ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
9M ago
CPG Design Trends
Connected Packaging and the Future of Brand Storytelling
Melissa Simmerman
Director, Strategy
June 5, 2024
Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested, and scanning something with your phone’s camera was still kind of awkward. Even now that 95% of restaurant menus are QR codes, this is still a fair question. But for different reasons.
Now, the question isn’t if people use QR codes. It’s whether or not the marketing behind them is worth the engagement.
The Rise of Co ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
9M ago
CPG Design Trends
Five Ways Better-for-You Food Packaging is Changing Brand Design
Bart Laube
Design Director
May 16, 2024
Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then, and still do, that BFY is setting the trends while traditional brands race to catch up. In some cases, BFY is even flipping the script, using classic indulgent category cues to sell healthier options.
Now, we’re zooming out a bit to look at the themes influencing the latest BFY packaging design. The proliferation of ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
10M ago
Sales and Influencer Kits
The Experiential Branding Tool You’re Probably Missing
Melissa Simmerman
Director, Strategy
April 25th, 2024
There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits.
They aren’t new, but increasingly our client partners are asking for them, and for good reason. First, promotions of this nature get results: a 2022 Facebook survey found that 58% of consumers “said they were influenced to buy something from a creator in the past six months.” (Yes, there are a lot of factors here, including influencer-brand fit, number of followers ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
11M ago
CPG Trends
Foodservice Packaging The Forgotten Frontier
Melissa Simmerman
Director, Strategy
March 28th, 2024
Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real animal cells, with real humane and environmental implications. Like many food innovators, the company plans to introduce its product through foodservice, rather than going direct to consumers.
Getting buy-in from chefs is no easy feat. (You better have a goooooood sales pitch to someone holding an 8-inch knife. Also ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
1y ago
In a world where water was once just a basic necessity, hydration brands are making waves with innovative strategies and eye-catching designs. From challenging industry norms to embracing sustainable packaging, these brands are redefining the beverage market. Explore the social media tactics, unique formulations, and packaging designs that have propelled these challengers into the spotlight. Are these trends here to stay, or will the traditional giants make a splash? Discover the secrets behind the rise of hydration brands that are not just quenching thirst but leaving an indelible mark on the ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
1y ago
Explore the profound shift towards sustainability in UK supermarkets, where green initiatives, recycling programs, and eco-conscious shopping practices are shaping a greener future. Learn how British retailers are pioneering change for a more environmentally responsible shopping experience.
The post The Path to a Greener Future appeared first on Kaleidoscope ..read more
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
1y ago
Explore innovative strategies that can propel your CPG start-up to the forefront of the market. In this article, we unveil four winning strategies that encompass charity initiatives, subscription models, ingredient transparency, and community engagement. Discover how these tactics can help your CPG brand rise above the competition and leave a lasting impression.
The post 4 Winning Strategies for CPG Start-Ups appeared first on Kaleidoscope ..read more