Foodservice Packaging: The Forgotten Frontier
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Melissa Simmerman
14h ago
CPG Trends Foodservice Packaging The Forgotten Frontier Melissa Simmerman Director, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real animal cells, with real humane and environmental implications. Like many food innovators, the company plans to introduce its product through foodservice, rather than going direct to consumers. Getting buy-in from chefs is no easy feat. (You better have a goooooood sales pitch to someone holding an 8-inch knife. Also ..read more
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Thirsting for Change
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Jennifer Garcia
4M ago
In a world where water was once just a basic necessity, hydration brands are making waves with innovative strategies and eye-catching designs. From challenging industry norms to embracing sustainable packaging, these brands are redefining the beverage market. Explore the social media tactics, unique formulations, and packaging designs that have propelled these challengers into the spotlight. Are these trends here to stay, or will the traditional giants make a splash? Discover the secrets behind the rise of hydration brands that are not just quenching thirst but leaving an indelible mark on the ..read more
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The Path to a Greener Future
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Liz Reese
5M ago
Explore the profound shift towards sustainability in UK supermarkets, where green initiatives, recycling programs, and eco-conscious shopping practices are shaping a greener future. Learn how British retailers are pioneering change for a more environmentally responsible shopping experience. The post The Path to a Greener Future appeared first on Kaleidoscope ..read more
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4 Winning Strategies for CPG Start-Ups
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Phil Soutar
6M ago
Explore innovative strategies that can propel your CPG start-up to the forefront of the market. In this article, we unveil four winning strategies that encompass charity initiatives, subscription models, ingredient transparency, and community engagement. Discover how these tactics can help your CPG brand rise above the competition and leave a lasting impression. The post 4 Winning Strategies for CPG Start-Ups appeared first on Kaleidoscope ..read more
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How To Make Better Strategic Decisions For Your Brand
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Melissa Simmerman
7M ago
Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote that never fails to shock a roomful of people. It’s the part when our client stakeholder, a former CPG beverage executive, decides to chuck the consumer validation research and go with his gut. The post How To Make Better Strategic Decisions For Your Brand appeared first on Kaleidoscope ..read more
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Pioneering Sustainable Solutions in CPG Packaging
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Nicholas Carsello
7M ago
As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to disruptive design trends to innovative materials. From time to time, we’ll highlight a new company, product, or innovation that’s changing everything—and on our radar this month is Danimer Scientific and its suite of sustainable packaging solutions. The post Pioneering Sustainable Solutions in CPG Packaging appeared first on Kaleidoscope ..read more
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Pioneering Sustainable Solutions in CPG Packaging
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Nicholas Carsello
7M ago
As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to disruptive design trends to innovative materials. From time to time, we’ll highlight a new company, product, or innovation that’s changing everything—and on our radar this month is Danimer Scientific and its suite of sustainable packaging solutions. The post Pioneering Sustainable Solutions in CPG Packaging appeared first on Kaleidoscope ..read more
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Pushing Brand Boundaries: Unconventional Substrates in Design
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Bart Laube
8M ago
When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings about); a tube is a simple shape. As brand designers, what can we do differently? Turns out, everything. Design involves trying out all the options. Look at the marketplace…if you want to stand out, you have to be different. Being different is scary. What if consumers don’t like it? How much will it cost? The risks are real. The post Pushing Brand Boundaries: Unconventional Substrates in Design appeared first on Kaleidoscope ..read more
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The Environmentally Friendly Packaging Strategies Brands Can’t Ignore
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Melissa Simmerman
9M ago
In an era of heightened environmental consciousness, brands grapple with the challenge of wasteful packaging. Explore strategies to align with consumer expectations, from plastic-free materials to transparent storytelling, as brands navigate the complex landscape of sustainability and aim for a better, eco-friendly future. The post The Environmentally Friendly Packaging Strategies Brands Can’t Ignore appeared first on Kaleidoscope ..read more
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Health-Conscious Revolution: 5 Emerging Better-for-You Packaging Design Trends
Kaleidoscope | Brand Strategy, Innovation, Packaging Design, Realization
by Tyler Terrell
10M ago
Unveiling the packaging design trends dominating the better-for-you (BFY) market. Dive into the world of white aesthetics, vibrant minimalism, benefit-driven claims, plant-based branding, and consumer-friendly presentations. Explore how these trends shape the packaging landscape for health-conscious consumers. The post Health-Conscious Revolution: 5 Emerging Better-for-You Packaging Design Trends appeared first on Kaleidoscope ..read more
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