Every four years, the world comes together to witness the pinnacle of athletic achievement—the Olympic Games. But beyond the awe-inspiring feats of strength, speed, and skill, there’s another aspect of the Olympics that quietly but powerfully influences our daily lives: the colours. The power of the Olympic colours The Olympic colours are represented by the five interlocking rings, each with its own colour: blue, yellow, black, green, and red. These colours, along with the white background, were chosen for their significance and symbolism: Blue: Represents Europe. Yellow: Represents Asia. Blac ..read more

In today’s competitive market, businesses must find ways to reduce costs without compromising on quality. Packaging is one area where strategic decisions can lead to significant savings. By choosing the right products and suppliers, you can cut down on packaging expenses while still providing an excellent customer experience. This guide will highlight some of the ways you can reduce packaging costs. 1. Choose cost-effective materials One of the simplest ways to reduce packaging costs is by choosing affordable materials that still meet your needs. Paper bags: Opt for kraft paper bags, which are ..read more

In today’s world, sustainability is more than just a trend; it’s a necessity. As consumers become increasingly aware of the environmental impact of their purchases, retailers must adapt to meet these demands. Eco-friendly packaging is a significant step in this direction. It not only helps protect the environment but also appeals to environmentally conscious customers. This article explores eco-friendly packaging solutions for various industries, including clothing stores, bakeries, restaurants, and gift shops. Clothing stores The fashion industry is well-known for its environmental footprint ..read more

In the world of small businesses and startups, packaging is more than just a means to protect your product. It’s an essential part of your branding and customer experience strategy. Well-thought-out packaging can captivate your audience, enhance your brand identity, and even influence purchasing decisions. Here’s a guide to innovative packaging ideas that can help your small business or startup stand out. 1. Eco-friendly packaging Sustainability is no longer just a buzzword; it’s a significant concern for consumers. Opting for eco-friendly packaging can not only reduce your environmental footp ..read more

As we progress through 2024, the packaging industry continues to evolve at a rapid pace. The trends we’re seeing this year not only reflect the latest technological advancements but also a growing commitment to sustainability and consumer experience. Here’s a look at the key packaging trends that are shaping 2024 and beyond. 1. Sustainable and Eco-Friendly Packaging Firstly, sustainability remains at the forefront of packaging innovation. Consumers are increasingly demanding eco-friendly options, and companies are responding by adopting sustainable practices. This includes: Biodegradable and ..read more

As sustainability becomes a growing concern, eco-friendly paper bags have surged in popularity. Among these, certain colours have emerged as favorites in 2023. This article examines the most popular coloured paper bags of the year, exploring the possible reasons behind their popularity and delving into why some colours didn’t fare as well. Let’s take a look at the stats… Top Bag Colours of 2023 Firstly, lets take a look at the most popular packaging colours for 2023. Black Premium Italian Paper Carrier Bags (Ranking: 1 – 25.3%) Black paper bags led the sales with a significant margin, capturin ..read more

On 05 June 2024, our Commercial Business Development Manager, Simon Manchett, and Commercial Sales Manager, Joel Ogus, attended the HSBC Sustainability Roadshow at the HSBC Tower in Canary Wharf. Our Marketing Team spoke with Simon to get his thoughts on the event. What was the event all about? Simon: This networking event, hosted by HSBC, invited select customers to learn about the bank’s sustainability efforts and discuss our sustainable practices and offerings with other businesses. What were you hoping to achieve, and did you succeed? Simon: We aimed to showcase our packaging range and ne ..read more

The sales landscape for carrier bags has undergone significant transformations over the past few years. At the forefront of this change is the evolving preference for paper vs plastic bags. By examining the data from Carrier Bag Shop between 2019 and 2024, we uncover the key trends and factors driving this shift. This analysis not only reflects the impact of environmental awareness and regulatory changes but also highlights the broader implications for businesses adapting to these new consumer preferences. Let’s dive into the year-by-year sales performance and explore why paper bags have surge ..read more

Choosing the ideal paper bag extends beyond functionality; it’s a creative endeavor that speaks volumes about your brand’s identity. As you embark on this quest for the perfect packaging solution, the spectrum of colours transforms you to craft a vibrant representation of your brand’s essence. Psychology of colour Colour psychology is a powerful tool in marketing and branding, influencing consumer perceptions and emotions. Different colours evoke specific feelings and associations, making them valuable assets in conveying your brand message. To delve more into this world, give our psychology o ..read more

In the realm of packaging solutions, the choice of the right bag can make all the difference. From ensuring the safe transport of goods to projecting a brand’s commitment to sustainability, every aspect matters. Among the diverse options available, reinforced paper bags emerge as a formidable contender, combining strength, versatility, and eco-friendliness. But how do you navigate the myriad choices to select the perfect bag for your needs? Fear not, for we present the ultimate guide to choosing the right option, empowering you to make informed decisions and fortify your packaging strategy. Wh ..read more