
Packaging Strategies » Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumer's lifestyle. Brand Packaging gives brand owners, designers, suppliers, and marketers information on innovation and design by covering topics, trends, news pertaining to consumer..
Packaging Strategies » Brand Packaging
5d ago
iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements ..read more
Packaging Strategies » Brand Packaging
5d ago
Opportunities in snack food packaging include the incorporation of QR codes, ecommerce growth, and potential expansion into emerging markets ..read more
Packaging Strategies » Brand Packaging
3w ago
Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space ..read more
Packaging Strategies » Brand Packaging
1M ago
New wrappers feature enlarged font sizes, enhanced colors, and more. Along with updated wrappers, the natural brand is announcing a new distribution partnership with Maestrani ..read more
Packaging Strategies » Brand Packaging
1M ago
Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category ..read more
Packaging Strategies » Brand Packaging
1M ago
With more competition than ever, Smirnoff ICE saw that it was time for a change to its package design ..read more
Packaging Strategies » Brand Packaging
2M ago
The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says ..read more
Packaging Strategies » Brand Packaging
2M ago
One analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing ..read more
Packaging Strategies » Brand Packaging
2M ago
The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.  ..read more
Packaging Strategies » Brand Packaging
2M ago
Heavenly Tea Leaves has now committed to carbon-neutral shipping on all orders, along with a full line of USDA Organic teas ..read more