Hybrid Software BrandZ Announces Launch of iC3D Suite 10.5 for Packaging Design
Packaging Strategies » Brand Packaging
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5d ago
iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements ..read more
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Snack Food Packaging Market: Key Drivers, Challenges, and Opportunities
Packaging Strategies » Brand Packaging
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5d ago
Opportunities in snack food packaging include the incorporation of QR codes, ecommerce growth, and potential expansion into emerging markets ..read more
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PODCAST | Award-Winning Brand Redesign: Smirnoff Ice
Packaging Strategies » Brand Packaging
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3w ago
Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space ..read more
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Dr. Bronner's debuts new look for chocolate bars
Packaging Strategies » Brand Packaging
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1M ago
New wrappers feature enlarged font sizes, enhanced colors, and more. Along with updated wrappers, the natural brand is announcing a new distribution partnership with Maestrani ..read more
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Award-Winning Brand Redesign: Pure Protein
Packaging Strategies » Brand Packaging
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1M ago
Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category ..read more
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Smirnoff ICE Unveils New Look with Refreshing Twist
Packaging Strategies » Brand Packaging
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1M ago
With more competition than ever, Smirnoff ICE saw that it was time for a change to its package design ..read more
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Hostess revamps logo, packaging following multiple phases of consumer testing
Packaging Strategies » Brand Packaging
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2M ago
The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says ..read more
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What Now? The Failed Kroger/Albertsons Merger and the Ramifications for CPG
Packaging Strategies » Brand Packaging
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2M ago
One analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing ..read more
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CVS Updates Beauty Brand to Fit Modern Consumers
Packaging Strategies » Brand Packaging
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2M ago
The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.  ..read more
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Heavenly Tea Leaves Redesigns Website and Packaging
Packaging Strategies » Brand Packaging
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2M ago
 Heavenly Tea Leaves has now committed to carbon-neutral shipping on all orders, along with a full line of USDA Organic teas ..read more
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