Packaging Strategies » Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumer's lifestyle. Brand Packaging gives brand owners, designers, suppliers, and marketers information on innovation and design by covering topics, trends, news pertaining to consumer..
Packaging Strategies » Brand Packaging
3d ago
With April 20 approaching, we look at how cannabis producers can partner with local printers to create high-quality packaging that adheres to local laws and regulations while also establishing brand identity and increasing brand recognition ..read more
Packaging Strategies » Brand Packaging
2w ago
The color purple is certainly a category standard, and this new design leans into this convention even harder ..read more
Packaging Strategies » Brand Packaging
2w ago
The releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29 ..read more
Packaging Strategies » Brand Packaging
2w ago
The new travel retail-exclusive Nestlé Sustainably Sourced chocolate range launches at the start of the Earth Month ..read more
Packaging Strategies » Brand Packaging
2w ago
The U.S. Farmed seal will first appear on Anheuser-Busch's Busch Light this May, and Budweiser, Bud Light and Michelob ULTRA have also obtained U.S. Farmed certification ..read more
Packaging Strategies » Brand Packaging
2w ago
For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024 ..read more
Packaging Strategies » Brand Packaging
3w ago
The flexible packaging paper “Koehler NexPlus® Advanced” from Koehler Paper, which has excellent oxygen, mineral oil, and grease barrier properties, is primarily suitable for packaging of chocolate-coated fruit products ..read more
Packaging Strategies » Brand Packaging
3w ago
Leading consumer groups and getting involved in taste tests during the product development phase, Vault49 uncovered what it really means to be ‘Uniquely Bahamian ..read more
Packaging Strategies » Brand Packaging
3w ago
Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look. ..read more
Packaging Strategies » Brand Packaging
1M ago
SkinnyDipped has become a brand synonymous with delicious, better-for-you snacks since its launch in 2016 and the next chapter in the brand’s identity is here ..read more