The ideal airport lounge experience
Maru Group
by Guest User
10M ago
By Steve Brockway Maru/Matchbox | June 2023 Air travel has had its challenges over the last three years; airlines and airports need to entice their frequent flyers back to drive both volume and profitability, and one of the ways of doing this is through the airport lounge experience to ensure traveling is a pleasurable experience for premium and frequent flyers. Airlines can differentiate their offer through their airport lounges. It is a crucial touchpoint on the journey providing an opportunity to drive loyalty through the brand experience. We utilized the Maru experience and insights pla ..read more
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Measuring what matters – your brand’s emotional equity
Maru Group
by Guest User
1y ago
By Todd Trautz and Brent Snider Maru/Matchbox | April 2023 Do you know how your consumers emotionally connect to your brand? Are you leveraging and building upon those emotions in your marketing communications? Are you bluntly capturing affinity or brand love as a metric in your tracker with no idea how to use it to your business advantage? Brand health or equity tracking is vital to brand growth and understanding the true impact of marketing efforts. However, to do so effectively, it is critical to capture ‘why’ consumers choose your brand. David Ogilvy’s infamous quote highlights what we ..read more
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Helping a global entertainment studio make the right decision
Maru Group
by Guest User
1y ago
Todd Trautz Maru/Matchbox | March 2023 A global entertainment studio enlisted Maru to help advise them on content planning. They needed to identify which series or movie to reboot out of a set of more than 20 titles and discover the format that would be the most successful for various audiences. Additionally, the entertainment studio sought to leverage the emotional connection to the original movie or show to draw in a new generation of viewers while capitalizing on the previous audience. Maru understood that deciding what entertainment to consume is an emotional decision, so we went beyond ..read more
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The Rise of Plant Based Alternatives
Maru Group
by Guest User
1y ago
By Neil Callaghan Maru/Matchbox | March 2023 January is traditionally when people commit to a healthy start to the New Year, whether giving up alcohol with dry January, joining a gym to get fit (for a few weeks anyway!), or perhaps altering their diet by giving up meat. We know there’s been a surge in plant-based meat alternatives (‘Plant‑based consumption is growing at record levels across Europe, and the market is expected to reach $16.70 billion by 2029, growing at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period of 2022 to 2029’ – C5 Group Inc) Even a look a ..read more
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How to find ROI in your Learning and Development Program
Maru Group
by Guest User
1y ago
By Glyn Luckett Maru/Matchbox | February 2023 Due to inflationary pressures in the global economy, budgets and spending has come under scrutiny in many organizations. One area where spending is likely to come under pressure is learning & development training (L&D). Learning at all levels of the organization sets the foundation for success in many ways, including retaining top talent, increasing employee satisfaction in the workplace, and better customer service. A 2019 LinkedIn workforce learning program reveals 94% of employees say they would stay at a company longer if it invested ..read more
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Five reasons for upgrading your employee research
Maru Group
by Guest User
1y ago
By Glyn Luckett Maru/Matchbox | January 2023 While many companies recognize the value of keeping essential business software up-to-date, employee research techniques and solutions are often overlooked. Unfortunately, rolling out the same question sets using the same data-gathering methods can lead to incomplete or flawed data, painting a skewed picture of what employees want and need.   Extracting the correct employee insights that drive great experiences and engagement can make a real difference to metrics such as staff loyalty and retention.  These insights require an effective ..read more
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Maru’s Guide to the Metaverse, Virtual Reality (VR), and Augmented Reality (AR)
Maru Group
by Guest User
1y ago
By Maru Entertainment & Technology | January 2023 Web3 was one of the industry’s buzziest terms at the start of 2022. Facebook had gone all in on the Metaverse with their Meta rebrand in October of 2021. NFTs and cryptocurrency were seemingly unstoppable in hype and valuations. Then a series of scandals in cryptocurrency struck, beginning the onset of the crypto winter and skepticism about all Web3 technologies. The Maru Entertainment & Technology practice undertook a deep diving thought leadership study in November 2022 to ascertain the current opinions of Web3 among the U.S. publi ..read more
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How to achieve great employee engagement
Maru Group
by Guest User
1y ago
By Glyn Luckett Maru/Matchbox | January 2023 Companies recognize that delivering a great Employee Experience (EX) that considers and puts its employees first is the key to unlocking better business outcomes. From higher productivity and improved ‘stickiness’ when attracting and retaining talented employees to the ultimate reward of an engaged workforce – higher customer satisfaction and loyalty; EX plays a critical role in your business’s success. My name is Glyn, and I have 20 years of experience measuring and building great employee experiences. Building great employee experiences require ..read more
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Consumer Duty is an opportunity for both improved customer outcomes and a deeper understanding
Maru Group
by Guest User
1y ago
By Steve Brockway Maru/Matchbox | December 2022 Consumer Duty raises the bar of regulatory consumer protection in the financial services sector by shifting the regulation paradigm from a process-driven approach to one based on customer outcomes. To achieve this, firms need improved customer insight to engage teams and consistently provide products, services, and communication to deliver good outcomes. Financial services companies that embrace this opportunity for improved customer understanding will drive higher standards and loyalty as trust in the sector improves - which is essential when ..read more
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Three ways for brands to make stronger connections in this cost-of-living crises
Maru Group
by Guest User
1y ago
By Steve Brockway Maru/Matchbox | November 2022 The cost-of-living crisis is dominating the media and occupying many people's minds. The cost of basic, essential items such as food and energy bills have increased rapidly in a short period of time and much faster than average household wages. The battle for people to keep their heads above choppy financial waters is intense. For many, the domestic budget is under tremendous strain. The sums simply don’t add up. It is difficult to make payments and stressful to cope in an environment that keeps on deteriorating. Even little home luxuries like ..read more
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