New technologies can be the shining star and get us excited when we are designing new products and services. But should you be thinking technology before you know what your customer wants? In our hangout, “How to Design with New Technologies in Mind,” our panelists stressed how important it is to clarify the problem to be solved and your customer needs, before you get excited by new technologies. Our hangout panel included design and innovation experts from: SCHNEIDER ELECTRIC – Carlos Javaroni, IoT Strategy & Business Design Director JET.COM – Ben Running, Director of Jet Innovation Lab A ..read more

By 2050, the number of people over the age of 65 in the United States will more than double. This boomer generation is not only older, but wealthier than previous generations. Aging boomers are not interested in elderly care facilities, they want to stay in their homes. Over the next two decades, the United States will see a shift in the way it manages elder care as a society. Shifting from an infantilization of elders, to one that centers around empowerment and dignity. As the boomer generation bring in the greying of America, their children and caregivers are placed with the burden of safely ..read more

December 2017 Hangout Webinar Panel: How to Design With New Technologies in Mind AR, AI, IoT and more. There are lots of emerging technologies that designers need to consider today to capture the audience of tomorrow. In this hangout, innovation experts from Jet.com and Schneider Electric will explore how designers leverage new technologies when designing great products and services for tomorrow’s consumers.   The post Webinar: How to Design With New Technologies in Mind appeared first on Altitude ..read more

In 2017, “social media” is no longer a monolith. And teens today have a myriad of options that weren’t available five (or even ten) years ago. Having grown up with social media embedded into the fabric of their lives, they find themselves managing a personal life and a digital life, making them one of the first generations that attempts to truly reconcile the two. In our recent Generation Z study, we found through ethnographic research that to navigate this new online world, they have established their own rules of engagement: Every social media platform offers a different value proposition an ..read more

With the holidays fast approaching, it can be a frantic time for shopping and list making, but we all enjoy giving presents and take joy in what we receive, right? It’s that time of the year when people’s attention is focused on the holiday ritual of gift-giving. Shoppers search for the right gift for the special people in their lives. Gift exchange is a major part of celebrating; the whole act of gift-giving improves psychological health by showing interest, appreciation, and gratitude, as well as strengthening bonds with others. The good news is that humans are wired for emotional attachment ..read more