Since its inception in 1891, BALL Watch Company has epitomized precision, quality, and reliability in the realm of mechanical timepieces. Established against the backdrop of the American railroads, BALL watches have not only stood the test of time but have also left an indelible mark on the history of horology. A genesis that set the standards: The beginnings of BALL Watch Company traces back to a tragic railroad accident in Kipton, Ohio, on April 19, 1891. This calamity, resulting from the inaccuracy of a train engineer's timepiece, prompted the American railroad companies to seek stringent c ..read more

For over 60 years, Certina has been synonymous with robustness and reliability in the watchmaking industry, thanks to its pioneering Double Security (DS) Concept. Since its debut in 1959, the DS Concept has evolved to meet the ever-growing demands of modern life, consistently setting new standards for durability and precision. Originally reserved for select sporty models, the DS Concept has now become a hallmark of all Certina timepieces. From quartz to automatic, from men's to ladies' watches, every piece in Certina's current collection boasts this ultra-robust principle. The DS abbreviation ..read more

Since its inception, Fortis has been synonymous with innovation and precision. However, it wasn't until the 1960s that the Swiss watch maker made its groundbreaking foray into the cosmos, forging an enduring legacy as the timekeeper of choice for astronauts and space explorers alike, with its range of space watches.  The journey began with the Spacematic watch, a product of Fortis' collaboration with NASA's Gemini program. Rigorously tested and designed to withstand the unique demands of space travel, the Spacematic proved to be an indispensable tool for astronauts embarking on missions b ..read more

In the world of horology, few brands carry the weight of history and innovation quite like Hamilton. Established in 1892 in Lancaster, Pennsylvania, Hamilton has cemented its reputation as a premier watchmaker, blending American spirit with Swiss precision. Beyond its technical prowess and impeccable craftsmanship, Hamilton watches have also become iconic in the realm of cinema, gracing the wrists of characters in some of Hollywood's most memorable films. Hamilton's journey began over a century ago, supplying accurate timepieces to railroad workers, a testament to their commitment to precision ..read more

Since its establishment in 1853, Tissot has been synonymous with horological excellence and style, embodying the pinnacle of Swiss watchmaking tradition. With a rich heritage rooted in centuries-old craftsmanship and an unwavering commitment to innovation, Tissot timepieces exude timeless sophistication and precision engineering. From iconic classics to cutting-edge sports models, each watch is a testament to Tissot's dedication to quality and craftsmanship. Let's delve into a showcase of some iconic Tissot collections that have captivated watch enthusiasts worldwide. Tissot PRX The Tissot PR ..read more

In the realm of horology, Seiko Prospex stands as a beacon of excellence, embodying a rich heritage of precision engineering and innovation. From its inception to the present day, the Prospex collection has continually pushed the boundaries of watchmaking, especially in the realm of dive watches. Let's delve into the captivating journey of Seiko Prospex, exploring its illustrious history, unparalleled craftsmanship, and highlighting a few iconic timepieces that have left an indelible mark on the watch industry. History of Seiko Prospex The story of Seiko Prospex dates back to the 1960s when Se ..read more

Geneva once again becomes the epicenter of horological innovation as Watches and Wonders 2024 kicks off, showcasing the pinnacle of craftsmanship and design in the world of luxury watches. Among the prestigious brands gracing this event, three stand out with their captivating creations, promising to redefine elegance and precision: Raymond Weil, Frederique Constant, and Baume and Mercier. Let’s take a look at what these three brands have in store: Raymond Weil: Millesime Automatic Moon Phase Midnight Blue Raymond Weil unveils its latest masterpiece, the Millesime Automatic Moon Phase Midnigh ..read more

In the dynamic world of luxury watchmaking, Rado stands as a paragon of innovation and craftsmanship. With over fifty years of heritage, Rado has consistently pushed the boundaries of traditional horology, seamlessly blending avant-garde design with state-of-the-art materials. At the core of Rado's philosophy lies its unwavering commitment to being the "Master of Materials," a mantra that underpins its unparalleled success in the industry. Innovative Materials Redefining Luxury Timepieces At Rado, innovation isn't just a buzzword; it's a way of life. The brand's relentless pursuit of excellen ..read more

For several years, the articulated bracelet sports watch genre has become one of the hottest consumer trends of watchmaking, and 2021 has seen the trend continue to expand into more affordable segments of the market. Despite the fact that its ongoing revival is the most recent example of this growing segment, the Baume & Mercier Riviera is a line with a deep heritage at the brand, dating back originally to 1973. The original Riviera, launched just one year after the genre-defining Audemars Piguet Royal Oak, was a pioneer at the founding of this style, and the brand’s 2021 revival looks to ..read more

"Success is a journey, not a destination." For 45 years now, Swiss watch manufacturer Maurice Lacroix is committed to upholding the tradition and high standard of watchmaking craftsmanship in their state-of-the-art workshops in Saignelégier. Here, all factors critical to the successful production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability and, last but not least, a pronounced sense of quality. With over a dozen major awards to their name, Maurice Lacroix continues to grow, based on their s ..read more